Marketing & AI Strategy Blog
Articles for service-based business owners who want better marketing, and smarter AI systems.
How to Build a Website With AI: A Practical Guide From My Own Rebuild
Can You Build a Website With AI? Yes, you can build a business website with AI without manually writing code. What times we live...
Continue Reading...How I'm Actually Enjoying the School Holidays This Year (Without Falling Behind on Client Work)
If you're self-employed, you'll know the feeling. School holidays arrive and, however much you love your kids, there's a...
Continue Reading...Claude vs ChatGPT for Copywriting: Which AI Tool Is Best?
2026 Update The short answer: Claude is the stronger tool for copywriting. The Claude vs ChatGPT debate for copywriting comes...
Continue Reading...A Content Repurposing Strategy Built Around Your Ideas (Not AI)
The best content repurposing strategy doesn't ask AI to come up with your ideas. It uses AI to help you share your ideas in more...
Continue Reading...Why Thought Leadership Content Marketing Sells High-Ticket Programmes
If you've been told the money is in the list, you're not wrong, but you might be missing half the picture. I've been building a...
Continue Reading...How to Do Keyword Research on YouTube (Without Spending Half Your Day On It)
Most YouTube keyword research advice tells you to find high-volume, low-competition keywords. Which is correct, and also...
Continue Reading...How to Use Claude for Business: Why Most People Are Missing the Real Opportunity
Towards the end of last year, Anthropic announced it had raised $13 billion and had 300,000+ business customers (probably a lot...
Continue Reading...How to Use a Quiz for Lead Generation (Without Paying Monthly)
If you've been looking into quiz funnels for your business, you've probably already noticed the pattern: every tool that promises...
Continue Reading...Boost Online Course Retention With AI That Supports Students 24/7
Lately I’ve noticed a lot of talk about the “death of online courses.” Some people are even pulling back from course creation...
Continue Reading...Using AI To Get Clients From YouTube
https://youtu.be/RV2ZW1vupQ8 Think you need 10K subscribers to get clients from YouTube? Nope! I’ve been using AI to quietly pull...
Continue Reading...Why Your Social Media Posts Aren't Converting Clients
Posting for the sake of posting isn’t the same as selling. Here’s how I use AI and my Story Bank system to turn everyday moments...
Continue Reading...Can you use your intuition when writing copy?
Watch video I've often found that sticking too closely to copywriting templates can make your copy feel like it's churned out of...
Continue Reading...The Neuroscience of Sales: Get More Clients Through The Power of Positive Copy
Watch video Are you tired of being told to 'mine the pain points' in your sales copy? What if I told you the key to more sales...
Continue Reading...Using ChatGPT Prompts To Write Sales Emails
Watch video In the above video I show you how to use ChatGPT prompts to write sales emails Tired of ChatGPT churning out...
Continue Reading...How to generate leads through content marketing
Watch video In the above video I take you through the roadmap one of the social media content frameworks that I teach inside the...
Continue Reading...Using AI For Email Marketing: How to Write a Sales Email Using ChatGPT
Want to know my secret for how to write social media posts that get clients for your online business? First, let's back up a step...
Continue Reading...How to write social media posts for your online business
Want to know my secret for how to write social media posts that get clients for your online business? First, let's back up a step...
Continue Reading...5 Steps To Writing Content That Sells
Watch video In the above video I take you through the roadmap that I teach inside my Confident Copy Club . This is the system...
Continue Reading...Brainstorm the Perfect Business Name
You're all excited about your new venture and it's finally time to turn your business idea into reality. For most of us, coming...
Continue Reading...4 Simple Steps For Naming Your Health, Wellness or Coaching Business
You’re all excited about your new coaching or wellness venture and it’s finally time to turn your business idea into reality. For...
Continue Reading...Anxiety Burnout: A Timeline of Recovery
At the end of 2018 I found myself lying on my bed sobbing, with absolutely no idea of where to go or what to do. I'd ground to a...
Continue Reading...Top 35 Free Business Directories For Your Local Business
Top 35 Free Business Directories For Your Local Business Top 35 Free Business Directories For Your Local Business In 2019, having...
Continue Reading...Case Study: Website Refresh Increased Leads
I recently completed a website project for a client, where we completed a website refresh - rather than an entire website...
Continue Reading...The Ultimate Guide to Creating a Website For Your Business in 2018 (Even If You're Scared of Technology)
Creating a website for your business isn’t easy. Particularly if you’re coming to it brand new (after all, you started your...
Continue Reading...Overcoming My Fear of Public Speaking (a work in progress)
A couple of weeks ago, I ran my first live workshop on Pinterest Marketing . Yes, it was small, but if you had told me 12 months...
Continue Reading...How to Build A Business Website in 10 Easy Steps
How to Build a Business Website in 10 Easy Steps I have helped countless entrepreneurs build their websites with these simple,...
Continue Reading...3 Reasons To Celebrate When People Unsubscribe From Your List
Recently, I was doing some training with a business coach, and she shared an interesting stat with me. No matter what you do, no...
Continue Reading...The Best UK Domain Registrar
(This post contains affiliate links which means I get a small payment if you decide to purchase any product I recommend - at no...
Continue Reading...Brainstorm the Perfect Business Name
Brainstorm the Perfect Business Name You're all excited about your new venture and it's finally time to turn your business idea...
Continue Reading...7 Free Web Design Tools (That You Probably Haven't Heard Of)
Hey entrepreneur! Looking to build your own website? Getting your design ideas out of your head and onto the screen can be pretty...
Continue Reading...The baby circus: working from home with little ones
When my twins were born in 2014, my graphic design business was around 2 years old. I had been steadily building up clients, and...
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