4 Simple Steps For Naming Your Health, Wellness or Coaching Business

Written by Cathy

You’re all excited about your new coaching or wellness venture and it’s finally time to turn your business idea into reality.

For most of us, coming up with the idea is the easy bit.

Naming your health, wellness or coaching business can be a little bit more tricky.


To help you with this exercise, I’ve created a worksheet that you can fill out as you go through the exercise. It’s an editable PDF so you can either fill it out on your computer, or print it out and use pen and paper the old fashioned way.

How to Choose Your Coaching Business Name

Further down this post and share a bunch of examples for different coaching and wellness businesses, but before we dig into the steps, I want to take a moment to share one important piece of information with you. 

To be honest, the most annoying part of this entire process is Step 4 – choosing a domain name. 

All the best domain names have been taken already. 

It’s not that you’re not a creative naming genius (of course you are!), it’s just that someone has more than likely already jumped on that idea.

The real struggle is finding a 3rd, 4th or 5th choice that still makes your heart skip a little beat.

And that’s why these techniques are great. You’ll end up with a nice big pool of names to pick and choose from, that you can tweak and massage into something not only awesome, but also unique (hurrah!)

OK, let’s get into it.

Step 1: Brainstorm all of the words

This exercise doesn’t need to take long, but just make sure it’s focused.

Set aside some time, grab your worksheet and clear some mental space.

You ready? Good.

First, write down the product or service you will be offering at the top of the page.

Then, start writing down all the words and ideas you associate with your product or service. Don’t stop to think, or to edit, just keep getting those words down.

When you run out of ideas, grab a thesaurus (or go online, Word Hippo is a great tool for this) and keep adding to the list. Let your creative brain just dump out everything it can, later you’ll go back to sift through the rubble.

Step 2: Write a mission statement

Don’t start getting self conscious now! No-one ever has to see these words and sentences (unless you choose to share them).

Not too much thinking, just write down a few sentences about how you visualise your business and what you want to achieve.

You can use the following template:

As a [type of business], my mission would be to [outcomes] for my clients. I want to clearly demonstrate the benefits of [something you provide for your clients] for a [outcome for your clients]. I want to be seen as [adjective], [adjective]and [adjective].

Step 3: Brainstorm Creative Word Combinations 

Time for a break. Take a breath. Chances are you’ve got a mini-mountain of business-related keywords staring back at you.

What’s next? Go make yourself a cup of tea or coffee. Let your brain do some percolating below the surface.

However, if ideas do start jumping into your mind, jot them down – no use letting them go to waste! Sitting back down with your long list of words, start looking to see if you can combine any of them together.

Keep an eye out for:

  • Common sayings
  • Alliteration (words beginning with the same letter or sound)
  • Words that rhyme
  • Words that contradict each other.

Now’s a good time to let your logical brain back in on the action. Don’t get too carried away with the rhymes or the poetics if they don’t actually reflect back to your core business.

Keep going back to your product or service written at the top of the page.

Also refer back to the mission statement you wrote – it may be clunky, but it will probably be honest.

Step 4: Check availability online

This by far is the step that sucks the most. You’ll come up with a perfect name for your business, but it will already be taken.

Be prepared for this to happen a few times, before you finally get something that works AND you can use.

The list of tools below can not only help with some of the brainstorming processes, they also let you know quickly if the domain name is still available.

Online tools that generate great business name ideas for health, wellness and coaching businesses

Online Tool 1: Bust A Name

  • You can type some words in the left box, and it will jumble them up in different permutations depending on what’s still available as a domain name.
  • Play around with the check boxes down the bottom, trying 2 or 3 word combinations and adding in ‘the’ or ‘my’ to see what comes up.

Online Tool 2: Business Name Generator

  • You put a word (or 2) in the search box, and it makes random selections based on what is still possible.
  • There can be loads to wade through, but it helps with some lateral thinking ideas.

Online Tool 3: Name Check

  • Just having an available domain name isn’t enough!
  • You’ll probably want to get on social media, so run your shortlist through this tool to make sure the platforms you will use are also available

Working Examples – Naming Your Health, Wellness and Coaching Businesses 

Example 1 : Nutritionist Business Name Ideas

Let’s say I want to start up a business as a holistic nutritionist.

Here’s an example of what might come up for me while going through this process:

Step 1: Brainstorm

On my worksheet, I write the following words: Nutrition, holistic, health, wellbeing, food, delicious food, healthy food, etc…

Continuing our example, after some time with the thesaurus, I added the following words to my list: Diet, nourishment, rations, snack, victuals, sustenance, alternative, therapy, healthful, wellness, physical wellbeing, prime, robust,  clean bill, euphoria, vigor etc…

Step 2: Mission statement

As a nutritionist, my mission would be to provide healthy diet and lifestyle alternatives for my clients. I want to clearly demonstrate the benefits of choosing the right food for a healthy and happier outlook on life. I want to be seen as knowledgeable, caring and competent.

Step 3: Creative Word Combinations

  • Happy, Healthful & Holistic
  • Prime Wellness
  • Caring Nutrition
  • Clean Outlook

Example 2: Life Coaching Business Name Ideas

Step 1: Brainstorm

On my worksheet, I write the following words: life coach, empowered, confident, big life change, personal growth…

Continuing our example, after some time with the thesaurus, I added the following words to my list: Optimistic, positive mindset, self-assured, ambitious, self-development, personal development, life coaching, self-esteem, dignity etc…

Step 2: Mission statement

As a life coach, my mission is to help women over the age of 35 feel empowered to live their best lives. I want to show women that they are capable of anything they put their mind to and that living their best life is not only possible…it’s their birthright. I want to be seen as compassionate, empowering and, approachable.

Step 3: Creative Word Combinations

  • Life Change Coaching
  • Empowered Women
  • The Self-Assured Woman
  • The Compassionate Life Coach

Related post: How to Register Your Domain Name

Final tips on coming up with the perfect coaching business name ideas

Naming your coaching or wellness business is one of the most important foundational things you can do, so make sure that in addition to the steps above, you keep in mind the following tips:

  • Try not to make your business name difficult to spell or pronounce. Avoid using negative sounding words.
  • You can incorporate your own name into the business name – as long as you’re happy that you’re not going to go into a brand that’s larger than just you
  • You don’t necessarily need to find a name that encompasses EVERYTHING you do or offer – your business is going to grow and evolve, so don’t get too bogged down in a name that’s too literal.
  • Try not to pick  a very generic name – inject your personality into the process.
  • Try to steer away from any names using hyphens (mainly because it gets clunky to say)
  • If you get a name you’re happy with, don’t forget to double check similar sounding websites that already exist (in your niche)

And finally, have fun with the process, and enjoy that feeling when you finally nail the perfect business name!


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