I’ve often found that sticking too closely to copywriting templates can make your copy feel like it’s churned out of a machine—soulless and inauthentic.

I’ve been there…I’ve ignored my gut feeling that something was off, only to have clients later confirm my initial instincts.

So, what’s the solution?

In the above video, I share tips on how to combine copywriting formulas with your intuition (while nailing the thoughts and feelings of your audience).