How can I help you

Let’s talk about you for a second (we’ll get to me in a moment…)

You’re a service-provider, creative entrepreneur or small business owner.

You’re amazing at what you do.

But you struggle to get in front of the people you want to help. Your website is a big old gooseberry adding nothing of value to your growth.

Maybe you’re ready to take things to the next level, and your website is letting you down. It’s doesn’t represent your brand, and it – frankly – sucks at bringing in leads to your business.


I get it. I’ve been there.

Like the first 6 months of my freelance business where I hid behind a logo and spent a ridiculous amount of time ‘curating’ content on Twitter.

(It had exactly the effect on my marketing results as you might imagine. Criiiiccckets!)

But I’m nothing if not stubborn, and 7 years into this game, I’ve learned a thing or two. And I want to help you stand up, step out, and create a thriving business that you love.

During this time I’ve designed and written websites for dozens of business owners like you.

I’ve gotten clients on page 1 of Google.

And made tens of thousands of dollars from selling my own digital products.

I know how to craft (and deliver) a website strategy that will take your business to the next level.

Anyway…back to you!

If you’ve landed here, chances are you’re at 1 of these 3 stages:


You're ready to take things up a notch.

Your business is going gangbusters.

You’ve nailed your messaging and your clients love you.

But your website (and online presence in general) – is a little **I’ll whisper this** …embarrassing. Incoherent.

Or you’re tired of all the manual organic posting you have to do every day on social media.

You want to set things up to start automating your lead-generation processes. Sound like you?


You're stuck in the feast and famine cycle

Maybe you’re not quite at the the stage where you’re ready to scale (or maybe you don’t want to – not everyone salivates at the thought of a 7-figure-juggernaut business).

But you’re stuck in a feast/famine cycle, and just want things to be a bit….easier.

Ringing any bells? 


You're at the beginning of your journey

You’re probably a bit earlier in the cycle..maybe just starting out

Chances are you’re feeling overwhelmed by all the options to take, and things you feel you need to do.

You, my friend, need to check out all of the resources I’ve put together for you. 

Hey, I ‘m Cathy!

As a corporate refugee turned freelancer (or entrepreneur?), I’ve been working with businesses both big and small over the years.

I started off in presentation design, but quickly became obsessed with all things digital marketing.

Since then, I’ve ‘pivoted’ more than a few times, and have worked on graphic design projects, through to website builds, delivered online marketing AND I’ve built and sold a range of digital products.

Everything I’ve learned has come together under this umbrella of Your Web Toolkit, and today I work with entrepreneurs of all shapes and sizes – building websites, honing their messaging, and helping them build an online brand that gets them the clients they love to work with.

 It’s a mix of design + writing + strategy – which is the sweet spot where everything comes together for me (and you!)

Some juicy facts!

  • I used to be a freelance photographer AND heavily into foster rescue. These 2 passions combined with me publishing a photography book
  • When I was 21, I hitchhiked from the north to the south of Israel. This was waaayyy before smartphones, so I have no photographic evidence. But it was one of the strangest 24 hours of my life.
  • I’m a mum to twin girls – at the time of writing they’re 4 years old, and are the most unbelievably bossy little people!

Where to next?

Choose your own adventure!

Want to chat about a website project?

Looking for a strategy consultation?

Want to do it yourself? Check out my courses. 

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