How to write social media posts for your online business

Written by Cathy

Want to know my secret for how to write social media posts that get clients for your online business?

First, let’s back up a step and talk about ‘launching’.

What has put me off doing ‘proper’ launches for years is that there is just SO much stuff to do.

The planning. The thinking. The organising.

The hoping that it works.

The weeks and months of time invested…and what if it’s a big flop?

I’m a chronic overthinker and worrier…and throw in a brain that loses interest if I spend too much time planning things out – I spent way too many years ‘what-iffing’ and not actually taking action.

(Not entirely true, I took plenty of action – but I’ve never managed to plan and execute a launch in the way that I’ve seen others do).

Finally, I got tired of trying.

I got tired of all the voices with their ‘shoulds’ and ‘do it this way’ and ‘focus on one thing at a time’ and ‘follow this blueprint’.

Instead…I just went for it.

My mini-launch strategy

Every time I came up with an idea, I put it out there to see what happens.

I let go of things needing to be perfect.

I focused on how I can create something valuable that helps people.

I realised that I can sell an idea before it’s finished…and then co-create the result with my clients.

I realised that I can launch an idea today, and then relaunch it in a few months (when it feels shiny and new again).

I realised that quick and fast works.

But it’s not just about putting an idea out there.

My copywriter’s approach to writing social media content for online businesses

I’m a copywriter, I’ve worked with lots of different businesses.

I understand how to link an idea with an outcome, and wrap it up inside a message.

That’s my job, that’s what I strive to be better at day after day after day.

And that’s what my latest ‘thing’ is about.

Helping you to launch a new idea quickly (or get better at talking about an existing product or service).

This approach isn’t for everyone – I’m not going down the route of selling you a ‘magic pill’. (That would be pretty hypocritical of me after all).

But I do know that there are others who struggle with launching.

Who also get overwhelmed by all the stuff that needs to be done.

So…here’s what I do (and what you can do).

Spend the time on getting clear on your offer.

Do some research – talk to your audience, your clients, the people in your network.

Understand what they’re struggling with, and then make sure you’re matching your offer to THEIR needs.

(Usually this isn’t about throwing everything out and creating something new – it’s just tweaking things a little. Or even just tweaking how you talk about it a little bit).

Then write it down in a Google document

Forget the tech and funnels for now…that’s for when you’ve got something that you’re 100% happy is working.

A simple Google document is the perfect way to share your offer with people who are interested in working with you.

Get a list of trigger ideas for your content

Language from your audience, your clients, and also what you know about them.

If you want a step-by-step plan on how to gather and organise this language for yourself, pick up a copy of my mini-course Uncover Your Brand Message

Nail Your Message, Stick To Your Values and Work With Dream Clients

Writing your social media content

Map out a plan for your content

For the next 14-21 days (depending on how long you feel you can keep it up).

When you write your content, write each piece in response to a trigger idea.

You’re now having a conversation with your audience, you’re not just plucking random ideas from thin air (which isn’t thin air at all, but usually just regurgitating what you’ve been taking in from everyone around you).

This method works whether you like writing, or prefer to do video – whatever medium works for you.

The heart of doing things this way is that you’re dialing your message in…you’re creating content that’s in response to what your audience is telling you they’re struggling with.

(I wrote this post in response to what someone told me on a coaching call).

If you feel like you’re trying to shoehorn your message into a specific response – then it’s a sign that you’re trying to solve the wrong problem for the wrong person.

This approach helps you niche. It helps you get clear on who you help.

If you want to treat this as a mini-launch with a deadline, then commit to posting the content that sells your offer for at least the next 14-21 days.

Or you can run with this approach and create an evergreen sales system. The way I’ve set things up it’s easy to keep track of your content, repurpose as needed, and show up consistently (without burning yourself out).

And if you want my help and eyes on your offer, your content, your message and your language…

Reach out and let’s have a chat if we’re a good fit to work together.


Send me a DM and let’s have a chat


Submit a Comment

Your email address will not be published. Required fields are marked *

Yes, I Want The Beginner's Guide to Pinterest Marketing

You have Successfully Subscribed!

Want to be first to hear when this course is ready?

Join the waiting list, and you'll get VIP goodies when we're ready to go live

You have Successfully Subscribed!

Get Clients Workshop

Land projects with dreamboat clients

You have Successfully Subscribed!

Get The Roadmap

And hit 1000 subscribers in 90 days

You have Successfully Subscribed!

The Sales Page Masterclass

Learn how to write a high-converting sales page

You have Successfully Subscribed!

75+ Email Subject Lines

Over 75 emails subjects lines that you can use for inspiration and brainstorming when staying in touch with your email list.


You have Successfully Subscribed!

Get The Cheatsheet

And start writing money-making headlines

You have Successfully Subscribed!

Upcoming Workshop!

How To Use ChatGPT To Write Sales Copy

You have Successfully Subscribed!