You've Been Putting Off Building a Quiz Because the Tech Feels Like Too Much
You show up for the strategy call. I handle everything else.
Imagine knowing exactly who's on your list before you've sent a single email
- ✦Your list growing with people who've already told you exactly what they're struggling with
- ✦Each new subscriber feeling genuinely understood before you've written them a word
- ✦Your quiz running in the background, doing the work of a discovery call before a discovery call ever needs to happen
- ✦Walking into every discovery call already knowing exactly what each person needs
- ✦Follow-up emails that feel personal because they actually are
- ✦Never paying another monthly platform bill, because your quiz lives on your own website forever
Most lead magnets collect email addresses. A well-built quiz does something else entirely.
When someone takes your quiz and lands on their result page, something happens that a PDF or checklist can never replicate. They think: "Wow. They really get me."
Before they've spoken to you. Before they've replied to a single email. Before they've decided they're ready to buy.
That's because a quiz done properly doesn't just put people in a bucket. It reflects their situation back to them in a way that makes them feel seen. And the moment someone feels genuinely understood, the know, like, and trust factor moves forward in a way that no amount of nurture emails can manufacture from scratch.
Your follow-up then lands differently. Instead of a generic welcome sequence going to everyone, each subscriber gets content matched to their specific result. You know what they're struggling with. You know what they're ready for. And they can tell.
The result: warmer leads, better qualified, more likely to buy — before you've had a single conversation with them.
A generic lead magnet
Collects email addresses from anyone who downloads it. You have no idea who they are, what they need, or whether they're any good for your offer. One email sequence goes to everyone. Most of it gets ignored because most of it doesn't apply.
A well-built quiz
Tells you exactly who each subscriber is before they've sent you a single message. Tags them in your CRM automatically based on their result. Sends each person follow-up that speaks directly to their situation. Builds a connection that feels personal — because it is.
You've been meaning to build a quiz for years.
You know the value of a quiz that segments your subscribers automatically, so each person gets follow-up emails that speak directly to their situation. You can picture exactly how it would work. You've just never quite got there.
And every time you've tried to look into it, you've hit the same wall.
- ✦You start looking at quiz platforms and immediately get lost in the pricing tiers.
- ✦Each platform has its own logic system you'd need to learn from scratch.
- ✦The integrations don't quite work the way the tutorial suggested.
- ✦Three hours in and you still haven't figured out how to tag people correctly in your CRM.
- ✦And even if you get it working, you're locked in — cancel the subscription and your quiz disappears.
- ✦You're already paying monthly for tools that aren't earning their keep.
- ✦Want more quizzes? That'll cost extra. More leads? Upgrade your plan.
- ✦So the quiz idea goes back in the "one day" folder. Again.
Stop Paying Quiz Platforms Every Single Month
Quiz platforms charge monthly. And the more your quiz works for you, the more they charge — because more leads means a higher tier, which means a higher bill. You're being financially penalised for your own growth.
| Platform | Plan | Cost | Restrictions |
|---|---|---|---|
| ScoreApp | Starter | £261/year | 100 responses/month, 3 quizzes |
| ScoreApp | Business | £675/year | 1K responses/month, 10 quizzes. Custom domain needs this plan. |
| ScoreApp | Pro | £1,035/year | 3K responses/month, 30 quizzes |
| Interact | Lite | $324/year | 500 leads/month, 5 quizzes |
| Interact | Growth | $636/year | 2K leads/month, 20 quizzes. Own branding needs this plan. |
| Interact | Pro | $1,500/year | 8K leads/month, 50 quizzes |
| Outgrow | Freelancer | $168/year | 250 leads/month, 5 quizzes |
| Outgrow | Essentials | $1,140/year | 7.5K leads/month, unlimited quizzes |
| Your Web Toolkit | Full quiz funnel build | £750 once | No lead caps. No quiz limits. No ongoing costs. |
You pay once. Your quiz funnel lives on your website, connected to the CRM you already have. No lead caps. No quiz limits. No bill arriving every month just because your quiz is working.
Stop sending one welcome sequence to everyone and start sending follow-up that actually fits their situation.
A Fully Bespoke Quiz Funnel
I do all of the strategy, build, and automation. You just send people to it.
Strategy Call
We work out what quiz makes sense for your business: the questions, the result types, how each outcome maps to your audience's real problems, and what the follow-up needs to do. You don't need to show up with a finished plan.
Opt-In Landing Page
A dedicated page on your website that introduces the quiz and collects the sign-up. Built to convert, not just a placeholder. Lives on your site, not on a platform you're renting.
Full Quiz Build
The quiz itself: questions, answer logic, and result scoring. Built to run on your own website with no third-party platform in the middle, no monthly fee, no lead cap.
Dedicated Result Pages
A bespoke page for each quiz outcome, built on your website. Each result page speaks directly to that subscriber's situation — so by the time they finish reading, they already feel understood.
CRM Tagging Per Result
When someone completes the quiz, they're automatically tagged in your CRM based on their result. You know exactly who is who before they've replied to a single email.
5-Email Nurture Sequence
Five follow-up emails per result type, written, wired into your CRM and ready to send. Each subscriber gets the sequence that matches their result.
30-Day Post-Launch Support
For a month after your quiz goes live, I'm here if something isn't firing correctly, if your audience responds differently than expected, or if you spot a better way to segment people.
Yours To Keep, Forever
Your quiz funnel lives on your own website — free to host, no lead caps, no quiz limits, no arbitrary restrictions forcing you to upgrade when you start getting traction.
This Is for You If...
One Price. The Full Build.
No picking and choosing what to leave out. Every quiz funnel I build includes the landing page, the quiz, the result pages, the CRM tagging, and the email automation — all connected, all live on your website.
One-off payment. Yours to keep forever.
- Strategy call
- Opt-in landing page built on your website
- Full quiz build — questions, logic, and result scoring
- Dedicated result page per quiz outcome
- CRM tagging per result type
- 5-email nurture sequence — written and connected
- 30-day post-launch support
- Hosted on your website — no lead caps, no restrictions
Questions About the Build?
What exactly is included?
Everything: the strategy call, a dedicated opt-in landing page, the quiz itself (questions, logic, and result scoring), a bespoke result page for each outcome, CRM tagging per result type, and a 5-email nurture sequence wired up and ready to send.
Why build it on my website instead of a platform?
Because you own it. It runs on your existing hosting, connects to the CRM you already have, and never charges you again. There are no lead caps, no quiz limits, and nothing that disappears if you cancel a subscription — because there is no subscription.
Will it work with my CRM and email system?
I've built quizzes that connect with Go High Level, Kajabi, and Systeme.io. If you use something different, mention it when we chat and I'll confirm compatibility before you commit.
What if I don't have my content ready?
That's what the strategy call is for. We'll work out the questions, results, and logic together. You don't need to show up with a finished plan — just an idea of who you're trying to reach and what you want the quiz to lead them towards.
How long does it take?
It depends on how quickly content gets signed off, but most builds go from strategy call to live quiz within a couple of weeks.
Is there a payment plan?
Yes — you can split the investment across two payments if you'd prefer not to pay in full upfront. Just mention it when we chat.
What happens after the 30-day support window?
As part of the handover, you'll get clear instructions on how to make changes yourself. If you'd rather not do it yourself, you can hire me to make them for you.
Hey, I'm Cathy!
I've been building websites and writing copy for years, so when AI came along, I saw the perfect opportunity to blend my sales psychology background with my tech obsession.
I specialise in quiz funnels and interactive lead gen tools — the kind that segment your audience automatically, so you know exactly who each subscriber is and what they're ready to buy next. And because everything I build lives on your own website, there's nothing to cancel, nothing to maintain, and no platform sitting in the middle taking a monthly cut.