How to always get subscribers through your website
DON’T MISS OUT ON SUBSCRIBERS
I’m going to assume that your business website has a blog.
That you use content marketing as part of your online marketing strategy.
And while there’s a tonne of things to talk about around this, today I’m going to focus on getting specific with Calls to Action.
Think about it.
You spend all that time crafting valuable blog content, so that someone lands on your page while on a quest for the answer to their question.
Once they’re done, chances are, they’ll just close the tab and move on to the next thing.
But what if you made them an irresistible offer? What if you had some extra content, that complements the blog post.
Yes…I am talking about the tried-and-true lead magnet.
But how to get them to take that action, and opt-in?
Here’s a link to a recent post on my website about naming your new business.
In the post in have the following CTAs – all of which are a variation on the same theme.
1. I have an opt-in in the sidebar
2. I’ve made at least one reference to the lead in the post, encouraging the reader to take another look and possibly opt-in.
3. And then, when they get to the bottom, I give them another nudge.
I use a graphic at the bottom like this. It helps solidify my visual brand message, and bonus – it’s hard to miss!
By including clear references to the lead magnet within the post, I’m making it crystal clear why they should bother taking that next step. I’m not just creating an opt-in for the sake of it, it’s a helpful addition to the information I’m sharing in the post.
If you’re thinking that sounds like a lot of work to create lead magnets for every post…you’re right. It is.
But this approach means that you’re being way more intentional with your blogging than you might otherwise be. And getting strategic with your content marketing is a good thing.
As someone who used to just randomly post topics around my area of expertise, I know how hard it can be to keep coming up with ideas. Especially as I wasn’t even really sure why I was creating these posts in the first place – apart from a vague notion that it’s the thing to do.
Getting intentional and strategic has been a game changer for me. I have an end point that I’m working back from, and the blog post becomes the starting point.
Do you have a strategy with your content marketing? Or are you more of the publish-and-see-what-happens variety?