Words That Sell Academy

Hit your next level in business with aligned offers and ethical messaging

A 12 week program for coaches, freelancers and course creators who get great results for their clients (and want to get the message out there!)

Case Study: A New Client Within Two Weeks


Emma signed up to work with me because she felt that her marketing was stale, her posting was inconsistent, and she wanted to increase the number of leads reaching out to her.

In the first two weeks working together, we focused on a deep-dive into rewriting her offer.

Within a day of sharing her ‘Bulletproof Offer’, she had a new enquiry.

Within a week, she had a new client.

You and your clients are AWESOME together!

So why’s it so hard to articulate this in your marketing?

Here’s what I know about people who are passionate about what they do:

You don’t want to come across as sleazy

You struggle with conveying the ‘you need this in your life’ to your audience

You get a wobble when it comes to “finalising” the words on the thing you’re getting ready to send out into the world

You want to write content that connects with and attracts more of the clients you love (but for some reason it’s missing the mark)

You find it easy to explain what you do when someone asks you meaningful questions (and really listens to what you say)

You feel excited to share what to you do with the world when you feel that you’re articulating it properly

Here’s how I help my clients (and how I can help you):

Learn how to write about what you do in a way that’s authentically ‘you’ AND resonates with your audience

Create systems that make it easy to consistently promote your business (and put lots of it on autopilot in the background)

Sign up more clients, earn a consistent income, and make a bigger impact through your work.

Here’s what my clients have been saying…


Join The Words That Sell Academy

This is a 12-week implementation program for coaches, service providers and freelancers who want to make more money with aligned offers and ethical messaging ( without burnout, feeling icky, or second-guessing yourself)

Write social media posts that attract and convert your ideal clients

Quickly validate new offers with paid clients

Make sales on autopilot with email marketing

Create a content creation and repurposing system for the social media platform of your choice

So…how does it work?

You get access to a suite of courses (more on those below) plus 1-on-1 calls, private coaching, group coaching, personalised copy feedback & editing sessions, and accountability. 

Your path through The Words That Sell Academy looks like this…


An onboarding strategy call

This is a 60-minute session on Zoom where we set goals, look at your offers, figure out which pieces of training for you to implement, and work out a plan for you to get an ROI from the program.


Private Voxer Coaching

You and I have a direct line of communication for 12 weeks, through an app called Voxer (a messaging app that you download to your phone).

Whenever ideas or questions pop into your brain, leave me a voice note. I’ll follow up with you – with a resource to help, or ideas for you to implement.

Please note, you can leave me a message any time of the day or night, and I will respond to you within 48 hours (Mon-Fri).


Personalised copy feedback

During your time in the program, send me through what you’re working on. I’ll go through your copy, give you feedback and ideas, and show you how to make your copy compellingly brilliant.

You can send through a much copy as you want me to look at (with a 48-hour turnaround on Mon-Fri).


4 x Copy Clinic Sessions (worth $750)

These are 1:1 calls on Zoom, where I work on your copy while we’re on a call together.

This is the most powerful way I’ve discovered to really hone in on your messaging – you tell me what you’re trying to say…and I turn it into copywriting gold.

Please note: From 2023 this will be a paid add-on to the program. But anyone who joins in 2022 gets it included in the current price.


4 x Online Courses

Your ticket to the The Academy includes a suite of online courses that teach you how to write authentic and persuasive copy for social media and email marketing.

(Scroll down the page for more detail about what’s included in the courses).

You get lifetime access to the courses – including any updates and upgrades in the future.


3 months inside The Confident Copy Club

The Academy is your VIP experience (and where you get personalised attention and support).

You’ll also get 3 months inside my copywriting community where I run weekly coaching calls, co-working sessions, and house a library of additional training material.

See below for more details of what’s included with your membership to The Confident Copy club.

More engagement and new clients…

Jasmine used her time in the program to narrow down her messaging and integrate that into her entire sales process.

She enrolled new clients. 

She had potential clients reaching out to her in her DMs.

She had people messaging her to thank her – telling her how much she’s transformed their life just from the content I was posting.

Marketing and messaging secrets

When you join the Academy you get full access to a suite of courses that help you build a thriving business (with ethical marketing and copywriting practices).

Each course is created using bite-sized videos, templates, frameworks and action-items – so you don’t get bogged down in theory.

Personal accountability

In your onboarding call, I’ll help you map out a 90 day plan based on where you’re at – to guide you through the material.

Personalised support

I’ll personally review your copy, coach you through ideas and blocks, and help you to set a content ecosystem that becomes the engine of your business growth.

Included in the Academy are the following courses…

The Client-Attraction Roadmap (worth $500)

Spend 10-20 minutes/day writing posts that get more people enquiring about your products and services, and learn simple marketing strategies that get your posts in front of the right people.

✅  Plan out your content strategy for each month in less than an hour with my Social Flow Framework

Learn how to write engaging and conversion-focused content in 20 minutes or less per post

Know exactly what to write each day with the Brand Aura System – and be confident that you’re writing about topics that your audience wants to hear about

Follow my step-by-step framework for writing offer posts (that turn lurkers into buyers)…while staying authentic to your brand voice. No more worrying about coming across as ‘sleazy’.

Create a simple organic strategy on Facebook that brings buyers into your world every day


Connect & Convert Nurture System (worth $500)

Grow your list, and quickly turn new subscribers into buyers

✅ Create a no-brainer list building product. An easy-to-follow system to create your lead magnet in an afternoon.

Get access to a high-converting optin page template. Whether you’re running a challenge, a webinar, or growing your email list…getting the right people signing up to your ‘thing’ is vital to your success

Emails that connect and convert. Simple templates for writing welcome sequences, sales sequences, and follow-up sequences. These are the same sequences I’ve used on 5- and 6-figure client launches.

Nurture email prompts. Ideas and prompts to help you regularly email your list so you stay top of mind.

100+ subject line templates. Never be stuck with how to grab the attention of people on your email list.

Sales On Autopilot System (worth $500)

Create a set-and-forget system to bring make sales while you sleep

Get access to my 6-figure sales page framework. I’ve used this framework on launches that have been responsible for 5-figure paydays and 6-figure revenue streams.

Step-by-step guidance on how to write your sales pages (no more guessing, or tearing your hair out in frustration).

Profit-boosting email sequences Learn how to write sequences that make sales like clockwork

Segmentation and personalisation Put the right offer in front of the right person at the right time

The Irresistible Offer Formula (worth £200)

Learn how to create offers that practically sell themselves

I’ll share my quick-fire process for creating irresistible offers. Once you learn how to do this, you’ll be able to launch new offers quickly and profitably (without ever second-guessing yourself)

Quickly validate your offer with paying clients. No more sitting on ideas for weeks, months or years. Follow my offer-validation system to get paying clients within days.

✅ Pre-qualify potential clients with my mini-sales page framework 

Develop a clear message for your offer so people know exactly what they get working with you (which makes it easy for them to reach out and enquire about working with you)

Discover how to confidently price yourself and your services.

Finally learn how to create (and articulate) a ‘dream outcome’ for your clients. Run your offer through my ‘dream outcome’ framework so you can confidently promote what you do.

Uncover the driving force that makes your ideal client absolutely HAVE TO work with you. When you articulate this into selling your offer, everything else falls into place.

Uncover Your Brand Message (worth $50)

Learn the system I use to craft high-converting sales copy for my clients.

Learn why typical ‘client avatar’ exercises don’t work, (and what to do instead).

✅ Find out what your dream clients ACTUALLY want you to help them with (and stop guessing, copying others or making it up as you go.)

✅ Finally understand what your audience is struggling with – and how to tap into the language they use to describe it themselves.

✅ Get insight into how to position yourself as the ONLY choice for the people you’re best positioned to help.

✅ Learn my Customer Voice X-Ray Technique – these are three easy to implement techniques to discover what your market is really struggling with (so you can meet them where they’re at with your messaging).

✅ Create your Messaging Matrix – the blueprint to signing up more of your perfect clients by finding the specific messages that connect with them on that journey.

✅ Create your brand swipe file that contains all the ideas, inspiration and copywriting gold to speak directly to your ideal clients.

✅Get access to the templates and worksheets I use to get my clients to give me 80% of the content I use to write profitable sales copy.

The current price is valid until January 2023.

Pay in full


(Get pay-in-full bonus Done-For-You session)

Pay in installments


(over 3 months)


Copy Clinic Sessions

(Value $750)

These are co-writing and editing sessions where I work directly on your content.

Choose the piece of copy you want help with (up to 500 words) and send it through to me a couple of days before our call.

I’ll spend time prepping for the call so that we maximise every minute of our time together.

During the call (done in Zoom), I’ll edit the content as you watch, as well as make notes and comments for you to follow up with.

I’ll record the call so you can reference it at any time.

I can get a LOT of editing and ideas generated in 60 minutes, I’ve only recently started realising just how fast and efficient I am at this (I thought everyone worked this way 🤷).

BONUS: Three months inside The Confident Copy Club

(value $147)


Weekly group coaching calls

Sessions where we work through any issues or questions that are coming up for you with your strategy or implementation


Weekly copy-clinic sessions

Get my eyes (and fingers) busy editing your sales copy while on a live call. 


Personalised copy feedback

Get a personalised copy-feedback video with actionable edits you can implement straight away.


Procrastination-busting writing sprints

You hop on a Zoom call (cameras on or off…up to you) with others who want to book non-negotiable writing time into their calendar.

I’ll be there on hand if you have questions.

Show up consistently these sessions, and you’ll create a profitable writing habit for your business.


Access to support in the members-only Facebook group.

If you’re stuck or feeling confused, we answer your questions and guide you with your next step – keeping you moving forward consistently

Pay-In-Full Bonus

Have some copy written FOR you.

You can redeem this bonus on a set of 5 email nurture sequences

A set of social media posts

A 500-word offer post


A weight off her shoulders, and new clients

Lenise is a spiritual life coach, and working with me helped her to narrow down her target audience, and what’s the one or two things to really focus on.

That lifted a weight off her shoulders and enrolled more people into her course.

Is there a money-back guarantee?

After thinking about this long and hard, I’ve decided to say no.

I only want you to sign up for this program if you feel really ready to sign up for this program.

I’ve structured it over 12 months not because you need 12 months to hit your goals – but to give you enough time and space work at your own pace (because…life, right?)

If your goal is to quickly get new clients. I’ll help you quickly get new clients (as long as you want to dive in and do the work).

If you’re not sure whether it’s a good fit, book a 15 minute chemistry call, and we can have a chat. No pressure – that’s not my style 🙂


This program is for you if…


You know you get results for your clients

In my experience, strong copy comes from confidence in your work – and so you’ll see a quicker ROI if you’re not completely new to your thing.


You are happy to promote yourself

Sales copy only works if you put it in front of your audience.

By combining regular promotional and lead-generating activities with writing and sharing a strong offer – you’ll quickly make sales


You want to 10x your investment

This system will help you to get clarity around the value of your work, so you can price your offers accordingly.

If you create and sell an offer that’s worth £500 (or $500), you’ll only need 2 clients to see a positive ROI on this program.

I can help you price yourself so you charge AT LEAST this amount (ideally more).

And in the long-term, this program will help you to create and sell offers over and over for you business, you should see at least a 10x ROI over the next 6-12 months.

In summary, when you sign up you get…


A repeatable system for creating and selling profitable offers


Strategies for using social media in a way that feels authentic and aligned with you and your energy


A system for building an email list of buyers and raving fans


Hundreds of templates and frameworks to help you with writing headlines, persuasive bullet points, email subject lines, sales copy snippets, and more…


Easy to follow frameworks for writing sales pages, opt-in pages and email sequences


A complete system for planning and writing your social media content.


3 months of personalised feedback and editing support to make sure your copy is persuasive, on-brand and dailled into your audience

Why me?

I know your feed and emails are flooded with marketers sharing the latest ‘hack’ or ‘miracle strategy’.

I mean, I’ve fallen for my fair share of them too. #helloshinyobjectsyndrome

If you take a look at everything on this page, you’ll see that I’m teaching you marketing strategies and copywriting techniques that I’ve learned through my work with clients.

I’ve also used them to grow my own business – and I’m constantly testing, tweaking and growing. 

The foundation of everything I do is about messaging and positioning – and how to articulate that in your copy.

In my work as a copywriter, everything I do is fueled by research.

By using testimonials and case studies, or reviews and surveys, I create building blocks that are the foundation of the copy I write.

I use this approach for my own marketing content.

I trained up my team members in the same system, and it worked great for them.

So now, I’m teaching others how to set it up for themselves.

Here’s everything you get inside The Words That Sell Mastermind


The Client-Attraction Roadmap (worth $500)

Spend 10-20 minutes/day writing posts that get more people enquiring about your products and services. And then deploy simple marketing strategies to get more people seeing your content.


Connect & Convert Nurture System (worth $500)

Grow your list, and quickly turn new subscribers into buyers


Sales On Autopilot System (worth $500)

Create a set-and-forget system to bring make sales while you sleep


The Irresistible Offer Formula (worth $200)

Learn how to create offers that practically sell themselves (and how to quickly validate them with paying clients).


Uncover Your Brand Message (worth $50)

Learn the system I use to ditch blank-page syndrome for ever.

PLUS: The following bonuses


12 Months Inside The Confident Copy Club (worth £997)

12 months of  support, coaching, copy feedback and accountability inside The Confident Copy Community


Websites That Convert (worth £347)

Learn how to write website copy that leaves no doubt with your readers that YOU are the perfect coach for them.



The current price is a beta price as I’m in the processing of upgrading all the content. 

Once that is finalised, the price will increase to £1,497

Pay in full


(Get pay-in-full bonus Copy Clinic Session)

Pay in installments


(over 3 months)

Well hi! Nice to see you all the way down here!

Is there something specific I haven’t answered for you?

Why not click here to book a super-quick 15 minute chat?

I’m happy to answer any outstanding questions you’ve got 🙂



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Over 75 emails subjects lines that you can use for inspiration and brainstorming when staying in touch with your email list.


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