CALLING ALL COACHES, FREELANCERS AND COURSE CREATORS WHO WANT A SIMPLE SYSTEM FOR GETTING CLIENTS WITHOUT USING SLEAZY MARKETING TACTICS.

Build a business you love full of perfect-fit clients

Create aligned offers, craft magnetic messaging and use marketing strategies that feel aligned and fun.

Case Study: A New Client Within Two Weeks

 

Emma signed up to work with me because she felt that her marketing was stale, her posting was inconsistent, and she wanted to increase the number of leads reaching out to her.

In the first two weeks working together, we focused on a deep-dive into rewriting her offer.

Within a day of sharing her ‘Bulletproof Offer’, she had a new enquiry.

Within a week, she had a new client.

We’re all tired of the sleazy ‘bro-marketing’ 

Let’s bring humanity and connection back into our marketing relationships – so you can run a business that feels sustainable and aligned for you.

Here’s what I know about people who are passionate about what they do:

You don’t want to come across as sleazy.

You’re tired of forcing out content that’s meant to connect with potential clients, but keeps falling flat.

You struggle with conveying the ‘you need this in your life’ to my audience.

You get a wobble when it comes to “finalising” the words on the thing you’re getting ready to send out into the world.

You find it easy to explain what you do when someone asks you meaningful questions (and really listens to what you say).

You feel excited to share what to you do with the world when you feel that you’re articulate it properly.

Good news! There is another way.

You can learn to write about what you do in a way that’s authentically ‘you’, AND resonates with your audience.

You can create systems that make it easy to consistently promote your business (and put lots of it on autopilot in the background)

You then sign up more clients, earn a consistent income, and make a bigger impact through your work.

Here’s what some people who’ve been implementing my strategies have been saying…

MY INVITATION TO YOU…

Join The Words That Sell Mastermind

This is a 12-month experience for coaches, service providers and freelancers who want to make more money with aligned offers and ethical messaging – without burnout, feeling icky, or second-guessing yourself.

Create a client-attraction ecosystem that reliably and consistently brings you clients. 

You’ll learn how to market your business in a way that isn’t exhausting...and instead plays to your strengths

Get your messaging SO spot on that you consistently attract the people that you want to help.

I'll show you how to quickly validate an offer to get new clients

I'll share all the techniques I've learned about how to use Facebook without resorting to sleazy tactics

You'll learn how to write social media posts that attract and convert your ideal clients

You'll discover how to add email marketing to the mix (so that you make sales on autopilot)

You'll get your hands on 100s of templates to help you quickly write sales-focused content

Learn how to use cold outreach (without coming across as a pushy sleazeball)

Create a content creation and repurposing system for the social media platform of your choice

So…how does it work?

You get access to a suite of courses (more on those below) plus 1-on-1 calls, group coaching, personalised copy feedback & editing sessions, and accountability. 

Your path through The Words That Sell Mastermind looks like this…

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A VIP strategy call

This is a 60-minute session on Zoom where we map out a 90 day plan for you inside the mastermind.

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Quarterly catch-up calls

You can take these calls at 3-month intervals during your 12 months in the mastermind.

These calls are 20 minutes long, and are just you and I on a call. We’ll update your plan, look at what’s working and add in new strategies as needed.

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4 x Online Courses

The mastermind includes a suite of online courses that teach you how to get clients on demand through social media, as well as building an email list that automates your sales behind the scenes.

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Weekly group coaching

These group sessions are to answer questions as they come up, to help you move forward if you’re feeling stuck, as well as see how others are applying the strategies.

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Weekly copy-clinic sessions

Get my eyes (and fingers) busy editing your sales copy while on a live call. 

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Personalised copy feedback

Get a personalised copy-feedback video with actionable edits you can implement straight away.

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Procrastination-busting writing sprints

You hop on a Zoom call (cameras on or off…up to you) with others who want to book non-negotiable writing time into their calendar.

I’ll be there on hand if you have questions.

Show up consistently these sessions, and you’ll create a profitable writing habit for your business.

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Access to support in the members-only Facebook group.

If you’re stuck or feeling confused, we answer your questions and guide you with your next step – keeping you moving forward consistently

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Monthly Masterclasses

Each month there will be a training to help you with marketing your business.

These will be run by me, or I’ll bring in guest experts to share their expertise with you.

More engagement and new clients…

Jasmine used her time in the program to narrow down her messaging and integrate that into her entire sales process.

She enrolled new clients. 

She had potential clients reaching out to her in her DMs.

She had people messaging her to thank her – telling her how much she’s transformed their life just from the content I was posting.

Learn marketing and messaging secrets

When you join the Mastermind you get full access to a suite of courses that help you build a thriving business (with ethical marketing and copywriting practices).

Each course is created using bite-sized videos, templates, frameworks and action-items – so you don’t get bogged down in theory.

Personal accountability

In your onboarding call, I’ll help you map out a 90 day plan based on where you’re at – to guide you through the material.

And then each 3 months, we’ll check-in again to see which piece to add next into your strategy.

Weekly support

There are weekly sessions to give you feedback on your messaging and content, as well as group calls to help you stay focused and aligned with your strategy.

You get everything you need to create a complete online ecosystem that consistently brings in clients.

Included in the Mastermind are the following courses…

The Client-Attraction Roadmap (worth £497)

Spend 10-20 minutes/day writing posts that get more people enquiring about your products and services, and learn simple marketing strategies that get your posts in front of the right people.

✅  Plan out your content strategy for each month in less than an hour with my Social Flow Framework

Learn how to write engaging and conversion-focused content in 20 minutes or less per post

Know exactly what to write each day with the Brand Aura System – and be confident that you’re writing about topics that your audience wants to hear about

Follow my step-by-step framework for writing offer posts (that turn lurkers into buyers)…while staying authentic to your brand voice. No more worrying about coming across as ‘sleazy’.

Create a simple organic strategy on Facebook that brings buyers into your world every day

Learn how to harness the power of LinkedIn to reach a wider audience and get more clients

 

Connect, Convert And Grow (worth £497)

Create a set-and-forget system to bring in buyers while you sleep

Create a list-building strategy that grows your audience and makes sales on autopilot

✅ Create a no-brainer list building product. An easy-to-follow system to create your lead magnet in an afternoon.

Get access to a high-converting optin page template. Whether you’re running a challenge, a webinar, or growing your email list…getting the right people signing up to your ‘thing’ is vital to your success

Get access to my 6-figure sales page framework. I’ve used this framework on launches that have been responsible for 5-figure paydays and 6-figure revenue streams.

Step-by-step guidance on how to write your sales pages (no more guessing, or tearing your hair out in frustration).

Emails that connect and convert. Simple templates for writing welcome sequences, sales sequences, and follow-up sequences. These are the same sequences I’ve used on 5- and 6-figure client launches.

Nurture email prompts. Ideas and prompts to help you regularly email your list so you stay top of mind.

75+ subject line templates. Never be stuck with how to grab the attention of people on your email list.

The Irresistible Offer Formula (worth £297)

Learn how to create offers that practically sell themselves

I’ll share my quick-fire process for creating irresistible offers. Once you learn how to do this, you’ll be able to launch new offers quickly and profitably (without ever second-guessing yourself)

Quickly validate your offer with paying clients. No more sitting on ideas for weeks, months or years. Follow my offer-validation system to get paying clients within days.

✅ Pre-qualify potential clients with my mini-sales page framework 

Develop a clear message for your offer so people know exactly what they get working with you (which makes it easy for them to reach out and enquire about working with you)

Discover how to confidently price yourself and your services.

Finally learn how to create (and articulate) a ‘dream outcome’ for your clients. Run your offer through my ‘dream outcome’ framework so you can confidently promote what you do.

Uncover the driving force that makes your ideal client absolutely HAVE TO work with you. When you articulate this into selling your offer, everything else falls into place.

Uncover Your Brand Message (worth £47)

Learn the system I use to craft high-converting sales copy for my clients.

Learn why typical ‘client avatar’ exercises don’t work, (and what to do instead).

✅ Find out what your dream clients ACTUALLY want you to help them with (and stop guessing, copying others or making it up as you go.)

✅ Finally understand what your audience is struggling with – and how to tap into the language they use to describe it themselves.

✅ Get insight into how to position yourself as the ONLY choice for the people you’re best positioned to help.

✅ Learn my Customer Voice X-Ray Technique – these are three easy to implement techniques to discover what your market is really struggling with (so you can meet them where they’re at with your messaging).

✅ Create your Messaging Matrix – the blueprint to signing up more of your perfect clients by finding the specific messages that connect with them on that journey.

✅ Create your brand swipe file that contains all the ideas, inspiration and copywriting gold to speak directly to your ideal clients.

✅Get access to the templates and worksheets I use to get my clients to give me 80% of the content I use to write profitable sales copy.

The current price is a beta price as I’m in the processing of upgrading all the content.

Once that is finalised, the price will increase to £1,497

Pay in full

£997

(Get pay-in-full bonus Copy Clinic Session)

Pay in installments

£333

(over 3 months)

PAY-IN-FULL BONUS

Copy Clinic Session

(Value £500)

Would you like to have a writer who’s been responsible for making serious money for their clients, to run their eyes and brain over your copy?

The Copy Clinic is a co-writing and editing session where I work directly on your content.

Choose the piece of copy you want help with (up to 500 words) and send it through to me a couple of days before our call.

I’ll spend time prepping for the call so that we maximise every minute of our time together.

During the call (done in Zoom), I’ll edit the content as you watch, as well as make notes and comments for you to follow up with.

I’ll record the call so you can reference it at any time.

I can get a LOT of editing and ideas generated in 60 minutes, I’ve only recently started realising just how fast and efficient I am at this (I thought everyone worked this way 🤷).

A weight off her shoulders, and new clients

Lenise is a spiritual life coach, and working with me helped her to narrow down her target audience, and what’s the one or two things to really focus on.

That lifted a weight off her shoulders and enrolled more people into her course.

Oh…but there’s more!

BONUS 1: Twelve months inside The Confident Copy Club

(Value £997)

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Weekly group coaching calls

Sessions where we work through any issues or questions that are coming up for you with your strategy or implementation

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Weekly copy-clinic sessions

Get my eyes (and fingers) busy editing your sales copy while on a live call. 

A

Personalised copy feedback

Get a personalised copy-feedback video with actionable edits you can implement straight away.

A

Procrastination-busting writing sprints

You hop on a Zoom call (cameras on or off…up to you) with others who want to book non-negotiable writing time into their calendar.

I’ll be there on hand if you have questions.

Show up consistently these sessions, and you’ll create a profitable writing habit for your business.

A

Access to support in the members-only Facebook group.

If you’re stuck or feeling confused, we answer your questions and guide you with your next step – keeping you moving forward consistently

BONUS 2: Websites That Convert

(Value £347)

Write website copy that leaves no doubt with your readers that YOU are perfect for them!

Imagine…

✅ Getting more perfect clients booking in for discovery calls…

✅ Becoming known as THE go-to coach in your niche…

✅ Feeling confident that your website is communicating so well with your potential clients, that they’re utterly convinced you’re their perfect match

Is there a money-back guarantee?

After thinking about this long and hard, I’ve decided to say no.

I only want you to sign up for this program if you feel really ready to sign up for this program.

I’ve structured it over 12 months not because you need 12 months to hit your goals – but to give you enough time and space work at your own pace (because…life, right?)

If your goal is to quickly get new clients. I’ll help you quickly get new clients (as long as you want to dive in and do the work).

If you’re not sure whether it’s a good fit, book a 15 minute chemistry call, and we can have a chat. No pressure – that’s not my style 🙂

 

This program is for you if…

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You know you get results for your clients

In my experience, strong copy comes from confidence in your work – and so you’ll see a quicker ROI if you’re not completely new to coaching or therapy

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You are happy to promote yourself

Sales copy only works if you put it in front of your audience.

By combining regular promotional and lead-generating activities with writing and sharing a strong offer – you’ll quickly make sales

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You want to 10x your investment

This system will help you to get clarity around the value of your work, so you can price your offers accordingly.

If you create and sell an offer that’s worth £500 (or $500), you’ll only need 2 clients to see a positive ROI on this program.

I can help you price yourself so you charge AT LEAST this amount (ideally more).

And in the long-term, this program will help you to create and sell offers over and over for you business, you should see at least a 10x ROI over the next 6-12 months.

In summary, when you sign up you get…

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A repeatable system for creating and selling profitable offers

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Strategies for using social media in a way that feels authentic and aligned with you and your energy

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A system for building an email list of buyers and raving fans

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Hundreds of templates and frameworks to help you with writing headlines, persuasive bullet points, email subject lines, sales copy snippets, and more…

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Easy to follow frameworks for writing sales pages, opt-in pages and email sequences

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A complete system for planning and writing your social media content.

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12 months of feedback and editing support to make sure your copy is persuasive, on-brand and dailled into your audience

Why me?

I know your feed and emails are flooded with marketers sharing the latest ‘hack’ or ‘miracle strategy’.

I mean, I’ve fallen for my fair share of them too. #helloshinyobjectsyndrome

If you take a look at everything on this page, you’ll see that I’m teaching you marketing strategies and copywriting techniques that I’ve learned through my work with clients.

I’ve also used them to grow my own business – and I’m constantly testing, tweaking and growing. 

The foundation of everything I do is about messaging and positioning – and how to articulate that in your copy.

In my work as a copywriter, everything I do is fueled by research.

By using testimonials and case studies, or reviews and surveys, I create building blocks that are the foundation of the copy I write.

I use this approach for my own marketing content.

I trained up my team members in the same system, and it worked great for them.

So now, I’m teaching others how to set it up for themselves.

Here’s everything you get inside The Words That Sell Mastermind

=

Connect, Convert And Grow (worth £497)

Create a set-and-forget system to bring in buyers while you sleep…

=

The Client-Attraction Roadmap (worth £497)

Spend 10-20 minutes/day writing posts that get more people enquiring about your products and services. And then deploy simple marketing strategies to get more people seeing your content.

=

The Irresistible Offer Formula (worth £297)

Learn how to create offers that practically sell themselves (and how to quickly validate them with paying clients).

=

Uncover Your Brand Voice (worth £47)

Learn the system I use to craft high-converting sales copy for my clients.

PLUS: The following bonuses

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12 Months Inside The Confident Copy Club (worth £997)

12 months of  support, coaching, copy feedback and accountability inside The Confident Copy Community

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Websites That Convert (worth £347)

Learn how to write website copy that leaves no doubt with your readers that YOU are the perfect coach for them.

 TOTAL VALUE

£2,682

The current price is a beta price as I’m in the processing of upgrading all the content. 

Once that is finalised, the price will increase to £1,497

Pay in full

£997

(Get pay-in-full bonus Copy Clinic Session)

Pay in installments

£333

(over 3 months)

Well hi! Nice to see you all the way down here!

Is there something specific I haven’t answered for you?

Why not click here to book a super-quick 15 minute chat?

I’m happy to answer any outstanding questions you’ve got 🙂

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