SEO Optimisation: How to Update WordPress Slugs On Your Website

This is a really quick video to show you how to update the WordPress slugs (also known as permalinks) on your website. Permalinks are another way of describing the URL of each page or post on your website, and making sure they are SEO-optimised is a very important step when building your website.

What is a WordPress slug?

A slug in website terms isn’t a slimy gross creature that sometimes finds its way inside your house. It’s the technical term for the URL of each page on your website – the little bit of text after the forward slash at the end of your web address. Another term for it, is “permalinks”.

The slug on this blog post is “wordpress-slug”, and the whole url is “”.

A new installation of WordPress defaults to a generic layout with the page ID number, which is:

  • Not easy to remember,
  • Not nice to look at, and
  • Google doesn’t like it so you are missing on SEO Google links by leaving it that way.

Luckily, it’s really easy to update!

Let me just show you how to do that.

How to Update Your Website Slugs

In order to update your website permalinks, you need to go into the backend of your website. And then go to Settings > Permalinks > and then change from the default to one of the other.

The one I recommend is post name, because that will  give you the name of the post or the page, and keeps it quite simple.

Big websites with a big archive might want to use the date format, but for most small business owners, this post name will work perfectly.

Then, you hit Save Changes, and then I’m  going to reload the front-end of the site for you to see how it looks.

It’s now change to /sample-page, which it’s taken from the title.

One other new trick is that you can actually update each page manually as well.

Manually Update WordPress Permalinks

You don’t HAVE to have the title the same as your permalink, if it doesn’t make sense for you to do that.

So you click on Edit Page and the slug/permalink is under the title. Then click Edit, and you can change that to say whatever you want.

It’s a good idea to keep these really similar, but if – for example – you have a long title, you could change your permalink to be a bit shorter.

And you will still have your keywords in there, assuming your keyword is something like sample page business idea.

Ready to jump in and build your website?

Why not sign up to my FREE course – WordPress in a Day. It’s packed with all the information you need to get your website project up and running in no time (without all the tech-headaches and You Tube wormholes).


Image with text overlay: SEO Optimsation (WordPress Permalinks)
Image with text overlay: SEO Optimsation (WordPress Permalinks)
Image with text overlay: How to Update WordPress Permalinks

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