Is Your Website Turning Off Potential Clients?

Not on my watch!

( Three payments x $166)

What if you could write website copy that leaves no doubt with your readers that YOU are perfect for them?


✅ Getting more perfect clients booking in for discovery calls…

✅ Becoming known as THE go-to expert in your niche…

✅ Feeling confident that your website is communicating so well with your potential clients, that they’re utterly convinced you’re their perfect match

Cathy helped me launch my new business. She was easy to work with, patient with specific requests, and designed a website that ranked on page 1 of google searches within the first month or two (in a competitive market). 

– Rachael Haley

Learn all the copy-tricks you need (and none that you don’t) to create a website that grabs your readers by the eyeballs, and makes them hit the ‘BOOK A DISCOVERY CALL’ button.

( Three payments x $166)

Introducing: Websites That Convert

Learning how to write high-converting copy takes time and money (around 10,000 hours and LOTS of $$$).

Take a shortcut, borrow my hard-earned experience, and follow along while I show you how to write website copy that connects with your audience, and converts them into clients.


Confidently write your website copy knowing your message is clear and unambiguous


Grab your reader’s attention with headlines that have them nodding along furiously


Ethically persuade potential clients to sign up to work with you


Shortcut your way to a sustainable online business without spending money on ads or complicated funnels


Get more of the right people saying YES (while politely repelling those that aren’t a good fit).


Effortlessly blend your unique voice with sales psychology to make selling 10x easier

See What’s Inside…

A simple, self-paced 8-module course that teaches you how to write engaging and highly-converting website copy..that sounds just like you.

Eight modules of expert teaching

There are around 45 videos (kept to under 5 minutes each – don’t panic!), that guide you step-by-step through my website copywriting framework.

I’ve spent over 5 years working in this space, so I know what to teach you (and what to leave out).

Most of the videos come with prompts, worksheets or some other resources to make the writing process super simple.

Position Yourself For Profit Workbook

Prompts and worksheets to help you work out your niche, your ideal clients, and your brand voice.

Also learn how to streamline your website for ONE reader, to maximise conversions

Plug’n’Play Website Page Templates

Easy to follow templates to help you write your own highly-converting website copy.

The tutorials will then show you how to add your own voice and branding.

80% of the hard work is done for you!

Included are seven plug’n’play templates for the core pages of your website

Copywriting templates bundle

You’ll get templates and frameworks for writing headlines, body copy, CTA buttons, bullets and more.

There are over 50 templates and frameworks in this pack.

These are the copy tools that make the job of writing your copy easier, faster AND more effective.

What you get in this bundle will help when you write copy across ALL of your business, not just your website.

Cathy!!!! Thank you so much for all of your creative input, help, and being a wonder web developer. The websites look fantastic, and the feedback I’ve received is great. Your dedication to getting them up and running with me asking so many questions through the Christmas break hasn’t gone unnoticed. And you are so unflappable. I felt like I was in the best hands, and I was. Thank you again!

– Catherine Heilemann

Here’s What You Learn…

This module is jam-packed with copywriting conversion checklists, best practices, and frameworks – so you can be 100% sure that your website copy is ready to do its job.

  • Learn the four key principles of persuasive copy – and how to check you’ve included them all in your website
  • Learn why most headlines fail, and what to write instead. Get 25+ headline templates that will lift your copywriting across any part of your business
  • The copywriter’s secret is in writing bullet points that persuade. You’ll learn how to apply this to your own copywriting, and you get access to plug-n-play templates
  • Learn the secrets of microcopy, and how to apply it to your website. These tiny snippets of copy will become your secret weapon of conversion
  • How to identify and deal with common objections
  • Learn how to get rid of conversion-killing jargon, and how to write copy that converts for the internet.
  • Discover simple and powerful formatting tricks that keep your audience reading your copy (instead of clicking away).
  • Online tools to help you write more efficiently, more effectively and with more personality

Dive too quickly into copywriting techniques and you put yourself at risk of sounding like everyone else in your niche. #boring 

Before we do anything else, I’m going to show you how to nail your niche, discover your unique brand voice, and how to position yourself as THE go-to coach in your niche. 

This is the module where you:

  • Find out what your dream clients ACTUALLY want you to help them with. Stop guessing, copying others, or making it up as you go. If you’ve had at least one perfect client, you’ve got everything you need to confidently dial into your own superpower.
  • Unlock your ‘X-Factor’: what really makes you stand out from your competitors? You don’t have to make this up or dress it down with false modesty. We pull out all the lovely words and phrases that OTHER PEOPLE say what it is that makes you unique.
  • Learn how to create a brand identity that allows you to position yourself as the go-to coach in your niche
  • Discover tools and frameworks to help you nail down your brand voice
  • Create a word bank bursting with language and phrases that are uniquely YOU
  • Write a website tagline that connects and converts your website visitors from the very beginning

    Your coaching website has two main purposes – to build brand awareness & trust…and get potential clients reaching out to you.

    I know it’s tempting to dive right in and work through all the templates and frameworks you’ve got at your fingertips, but let’s take a moment to look at the big picture, and get your strategy in place.

    In this module you’ll:

    • Create a killer website strategy that effortlessly turns visitors into clients. This super-important foundational step will make working through the rest of your website project so much easier (and will make your website more profitable in the long-term)
    • Learn how to ethically spy on your competition, and how to use what you learn to position yourself exactly in your niche
    • Learn the often-overlooked secret behind every successful website – “The Power Of One”. This is a proven framework that works not only for planning and writing your website, but can be applied to any messaging or copywriting project for you business.
    • Set up your website sitemap and wireframe. This is the overview of what goes where, and how it all links together – so you’re never guessing what you need to write.

    You have on average around 3 seconds to grab the attention of your website visitors.

    In this module I’ll show you how to make that crucial first impression count so that you engage your audience from the moment they land on your website.

    You’ll learn:

    • How to hook readers the moment they land on your website (and how to pass that 3-second test!)
    • How to apply the ‘slippery slope theory’ to your copy so that website visitors keep on reading (instead of clicking away)
    • How to write an attention-grabbing Home Page introduction, that connects with your readers and keeps them scrolling through your website
    • Learn what to put on your Home Page (and what to leave out), for maximum conversions
    • Discover how to craft a killer ‘CTA Statement’. This often overlooked part of your website can be one of the most profitable sections on your Homepage

    The About page is the second most visited page on a website.

    Get this page right, and you’ll be well on the way to building a strong brand and positioning yourself as THE go-to expert in your niche. 

    In this module you’ll:

    • Learn the number 1 mistake most websites are making on their About page (and what to do instead)
    • Discover my proven formula for positioning yourself as an expert (without sending your reader to sleep, or feeling like you’re writing a resume)
    • The subtle art of storytelling, and how to apply it to your website copy.
    • I’ll share my secret word bank SPECIFICALLY for your About Page. Apply what I teach here and you’ll be connecting with your readers on a whole new level of intuitive authenticity.
    • Learn how to articulate the driving force that makes your ideal client absolutely HAVE TO work with you. Put this in place and your website visitors will head straight to your calendar to book a discovery call.

    How you write about what you do on your website can be the difference between a potential client booking in a discovery call, or clicking away to find someone else.

    Learn how to present your services so that it connects deeply with the people who are your perfect clients. 

    In this module you’ll learn:

    • How to stop feeling ‘salesy’ and start feeling proud and confident when talking about the transformational work you do with your clients.
    • How to write about your services in a way that’s irresistible to the people you’re best positioned to help
    • The difference between features and benefits. I’ll guide you when to talk about features and when to talk about benefits (just follow along, it’ll take all the frustration and mystery out of it for you)
    • Learn how to write short little bullet points just like the one you’re reading right now. I’ve had clients hire me JUST for these, because bullets are THE most effective way to explain features and benefits (most sales come from doing this bit right)


    • Learn an unexpected way to engage with your potential clients
    • Discover one simple trick to increase conversions on your contact page
    • Add in this one simple step to pre-qualify your potential clients so that you’re only getting perfect-fit people booking discovery calls.
    • Get GDPR compliant with templates for your Privacy Policy and Cookies Policy
    • Learn how to create a hard-working footer…the often overlooked hero of the website
    • Write your FAQ page and answer any lingering questions your potential clients may have before reaching out to work with you
    • Your website visitor gets lost? Don’t worry…I show you how to write a 404 page that gets them back on track

    Websites That Convert – Client Case Study

    Robyn had built her own website, but wasn’t getting the traction or leads from it that she was hoping for.

    We worked on a website refresh – focusing mostly on the customer journey through her website. The 2 main goals of the website are to book more discovery calls with potential mentor clients and to create a waiting list for a group coaching program.

    Previous to the website refresh, Robyn hadn’t been generating leads from the site.

    Within 7 days of launching the new version of her website, she had a discovery call booked, and 2 people joined her VIP list.

    Websites That Convert is PERFECT for you if …


    You’re a service provider with an online business. I’ve created this course specifically for people working in these niches because this is the industry I work in, and most of my clients are coaches

    You want to learn how to write not only your website copy, but other marketing content for yourself. Inside Websites That Convert, you won’t JUST learn about writing for website, you’ll learn other copywriting skills and techniques that you can apply across all of your business.

    You know that getting your copy and messaging is THE most important piece of the puzzle when it comes to attracting more of your ideal clients. Websites That Convert is designed to help you nail this once and for all (and give you the tools to be able to get it right over and over again as your business evolves).


    You understand that trust is a huge part of working as a coach, and a website is often the first step in that relationship-building process.  This course gives you everything you need to write copy that reflects the personality of your coaching style, while encouraging someone to take the next step with you.

    Got questions?

    Will this course help with 'general' copywriting?

    Yes! I’ve included templates and copywriting lessons that are useful for writing ANY copy for your business.

    Do you have a refund policy?

    No…as this is a digital product all sales are final. If you have any questions before purchase reach out to

    Is this course only for coaches?

    The type of website you’ll be writing is suitable for any service-based business. If you’re not sure, reach out and tell me more about what you, and I’ll let you know if it’s a good fit.

    I have an e-commerce business. Will this course help me?

    Unfortunately, this course is only focused on service-based businesses.

    E-commerce needs a different focus for copy, and it’s out of the scope of what I’m covering here.

    Can I get help changing my copy after I finish the course?

    You’re welcome to continue inside The CC Club after your 2 months is up.

    It’s only £97/month and you can cancel anytime. 

    Can I ask you another question?

    Absolutely! If there’s something you want to know that’s not covered here, drop me an email at

    Say NO to website woes

    Join Websites That Convert

    ( Three payments x $166)

    Hey, I ‘m Cathy!

    Let’s get the big question out of the way first.

    What makes me qualified to teach you this stuff?

    I’ve been working online for the best part of seven years now, and for most of that time I’ve been writing, designing and building websites.

    So I know a thing (or 10!) about what makes a website convert – PARTICULARLY for service businesses like yours.

    I’m not designing websites any more, but am fully focused on copywriting.

    It’s my superpower 🤷

    (I also threw all false modesty out of the window a while ago).

    I write copy that makes money for my clients – simple as that.

    And while websites are a slower burn for your ROI, when you set it all up correctly and get your messaging SPOT ON – you’ll start getting enquiries through your site.

    So, are you ready to do this?

    Oh..and you’ll learn bucketloads about writing copy that you can use in VERY profitable ways.

    Say NO to website woes

    Join Websites That Convert

    ( Three payments x $166)


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