A step-by-step system to build a lead-generation website.

(course starts Monday 4th June)

Does any of this sound familiar?

You need more clients, but don’t know how your website fits into the big picture. Facebook groups are full of conflicting advice about whether you need a website at all. And hours on Google and YouTube haven’t left you any the wiser. In fact, you’re more confused than ever. 

All you really want is a way to grow a sustainable business. You know a website can help you do this, but it all sounds so complicated. 

You want to build a website, but you don’t know where to begin. You’ve posted in Facebook groups and have been inundated with opinions, ideas and pitches. But everyone seems to be telling you something different. 

You’ve tried to dive in yourself, but all you’ve ended up is with a headache and a mess that you don’t want to share with anyone. All those tutorials seem to be written to people who already know what they’re doing. Where’s the content to help the complete newbie?

What if I told you that you could build your own
lead-generation website in weeks for a fraction of the cost of a web designer?

Without hair-pulling, frustrations or meltdowns.

Meet Carmel

“I knew nothing about building websites before starting the course. I now have a website that I’m really pleased with and proud of. I’ve been asked several times now whether I had my website built for me, which I take as a huge compliment, but I think it’s even more a compliment to Cathy because she is the one who taught me how to do it.”

– Carmel Griffith, Puggle Post

Learn my 4 pillar system to build a magnetic website that draws your perfect clients to you.

1. Goals

Know your goals and map out your customer journey. Position yourself properly, so that visitors to your website turn into clients.

2. Content

You’ll learn how to write content that attracts your ideal clients, gets found by search engines, and brings a steady stream of leads to your business

3. Design

Be the proud owner of a modern, mobile-friendly website that your clients will SWEAR you paid someone else to build for you. Not only will it look good, it will be set up to drive leads to your business.


4. Leads

Understand how to set up your website to generate more leads for your business. In a way that’s uncomplicated and efficient.

Introducing: The Website Playbook

Based on the the years of experience I’ve had building and designing websites for clients, I’ve created a simple system to show you how to build a website that accelerates your business growth.

The Website Playbook is:


Easy to follow

Everything is broken down into easily-digestible training and pre-designed templates. No tech-headaches allowed!



Understand the functionality and design of your website and never feel intimidated by a web designer again.



Smash your marketing and business goals with a lead-generation website



Get a website worth at least $5K for a fraction of the cost


First payment gets taken today, with the second payment in 30 days time.

Let’s take a look at what the course covers

Unlike most courses about building a website, this course goes beyond the technical aspects and into developing a brand and strategy that pulls customers to you. It means you don’t just have a pretty website that works – you’ll have an online marketing powerhouse.


Set Goals and Map Out Your Customer Journey

Get started on the right foot, and get clarity around the goals you have for your website. You’ll then create a high-level overview of your website, and map out your customer journey.



Attract Your Ideal Client With Your Website Content

Using worksheets, templates and an SEO-checklist, you’ll create highly engaging and relevant content for your website audience.


Get Your Brand Elements In Place

Create a simple branding package that will guide your design decisions on the website.

You’ll get access to templates, tutorials and worksheets to guide you through this process.



Learn How to Make It Your Own

All students on the course get access to a pre-loaded website with pre-designed page templates. Why start from scratch if you don’t have to?

You access the website on a ‘sandbox’ site, which means you can play around as much as you like before the site goes live.

You then access tutorials that show you how to efficiently update your website with your brand and content.


Making Sure Your Website Design and Data Are Safe

Five lessons covering how to keep your website design and data safe from spammers and other online threats. These lessons will also show you how to maintain the performance of your website (for a better visitor experience).


Grow Your Audience

You’ll learn you how to build a list of raving fans who are ready to buy from you. We’ll connect your website to your email marketing platform, and get your list-building foundations in place.


Setting a Strong Foundation for Your Website

Four lessons covering how to buy your website URL (domain name), hosting, and how to install the WordPress platform.


Get Your Website Live

Here’s where you launch your new website to the world!

I’ll show you how to easily make your website live.

We’ll also cover other technical bits like making sure your website is GDPR compliant, and installing your Facebook pixel.

How will the program be delivered?

Each week a module will be released, which allows you the time to work through the content at a pace that isn’t overwhelming.

Every Thursday there will be a live Q&A in the group, to answer any questions that come up as you work through the content that week.

There will also be a dedicated weekly homework thread in the group, where you can share documents and links, to ask for help and feedback.

What’s included in the program


You get access to a website that I set up for you. This means you can play around without affecting your domain, and then when you’re ready, I’ll help you launch the live website.


Your sandbox website will come pre-loaded with all the pages you need to create your website. 

The tutorials will then show you how to add your own branding and content. 

80% of the hard work is done for you!


Each lesson has a video tutorial PLUS one or more worksheets or other resources to help you implement what you’ve learned.


The entire course is mapped out for you in an 80 document, that takes you step-by-step through the process.

By following the roadmap, you’ll tap into the system I use to build client websites in a way that is time-efficient and avoids overwhelm.


There will be an exclusive Facebook group to access during the 8 weeks of the program.

In the group there will be a weekly Q&A session. There will also be homework threads for each module, where you can get personalised feedback on your website design and content.


I regularly check in and update the course, adding new content to keep the teaching and strategies up-to-date and relevant.

You will always have access to all these changes and improvements I make over time.


First payment gets taken today, with the second payment in 30 days time.

Meet Tom

“Cathy took a really holistic approach to my whole marketing strategy, and made some fantastic suggestions. She really knows her stuff inside out.”

– Tom Greenwood, Greenwood Photos

Who’s behind this course?

Hi there, I’m Cathy! For the best part of 10 years, I’ve been working as a designer in one form or another, mostly in corporate-land, but also working as a team member for small business owners, and freelancing in agencies.

I became my own boss in 2012, and it has been the most successful and satisfying experience I’ve ever had so far! I love designing for others, but the learning curve I’ve been on these last few years has created a sweet spot where I truly feel I’ve got something useful to give.

Although my background is design, it wasn’t specifically website design. I’m completely self-taught.

All those frustrations you’re experiencing trying to DIY your website? Trust me, I understand, because I’ve been there!

I also understand that you don’t necessarily want to learn everything there is to learn about web design. After all, you’re in business doing YOUR thing.

This course does lots of the heavy lifting for you – initial design, coding and strategy. You can tweak it as little or as much as you want.

And then we focus on the good stuff – how to put your website to work supporting your business goals & marketing strategy.

The Website Playbook is PERFECT for…

Service-based businesses and freelanceres

Does your website really present you as the professional you are? You need to tell potential customers about your services, but you also need a portfolio to showcase your skills and a proven blogging platform to share your knowledge and experience.

This course will walk you through the design decisions you need to make to take your website live, allowing you to focus on creating the amazing content you know will start attracting your dream clients.


Trust is a huge part of working as a coach, and a website is often the first step in that relationship-building process. Your website needs to show off your expertise and experience – with a design and layout that put people at ease.

This course gives you the building blocks you need to create a website that reflects the personality of your coaching style, while encouraging someone to take the next step with you.

Small business owners just starting out

When you’re starting out, you don’t have heaps of cash to spare, but you need to invest in marketing that brings those customers in.

This course is a truly affordable way to get a professional eye-catching website created – by you!

When your business has grown enough for you to start outsourcing, you’ll know EXACTLY what to look for in a Virtual Assistant or web developer.

I’m just so pleased to be moving forward. I’m pretty sure I’d still be stuffing around with my site if I hadn’t come across Cathy’s course. 5*!

Carla Beth Anderson

Founder, C. Beth Anderson Communication

Cathy is a great instructor. She presents the information in the right-sized bites for learning and application. She makes sure that it is more than telling us how to do something, it is taking us through to actually using it to build something useful.”

Ernie Moore

Owner, Coach Moore

Thank you so much Cathy. You have cleared up so many confusing questions that I had! I now have a plan in how to clean up my site! Love your feedback…thanks so much! ♡

Tanja Angelique

Owner, Cheshire Counselling and Mindfulness

Overall, it’s been a great course. I’ve learned so much and achieved so much, and I’ve also saved a whole heap of cash that I would have had to spend on a developer, but I can invest in my business!

Carmel Griffith

Owner, Puggle Post

Cathy is a totally professional. Her course is absolutely overloaded with value and her group is also. I would highly recommend her to anyone.

Steph Bartram

Owner, Mindset Renovations


First payment gets taken today, with the second payment in 30 days time.

Got questions?

I don’t want to learn code -- is this the right course for me?

Rest assured, you won’t need to learn any code. I will give you a few snippets as needed, but all you’ll have to do is copy and paste them into the right place — and I’ll tell you where.

Are there any extra expenses, apart from the course fee?

You must pay the costs associated with hosting (storing your website), roughly $5 to $15 per month; purchasing your domain name (URL), roughly $10 per year; and the theme (Divi) we’ll be using, which is $89 per year. These won’t be inhibitive costs, however.

What happens if I get stuck?

I’m always available in the private Facebook group where you can ask any questions you have.

If you’d like personal one-on-one guidance, you can upgrade to a premium support package.

Do you help with hosting and registering my URL?

Module 1 of the course takes you through the process, step by step, on how to register your domain (URL) and set up hosting.

I am available to answer any questions, but I encourage all students to have a direct relationship with their host, so that they are fully in control of their websites.

Can I get help changing my design after I finish the course?

Yes, of course! I offer a discounted rate to design and build websites for students of the course.


First payment gets taken today, with the second payment in 30 days time.



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