This is the foundational training for everything you’ll ever write for your business again.
You’ll get all the tools, systems and processes I use to write words that have been responsible for 5-figure launches, 6-figure business growth.
All while staying authentic to the brand and voice of my clients.
How to stop feeling ‘salesy’ and start feeling proud and confident when talking about the transformational work you do with your clients.
No more worrying that you’ve got nothing to say – I’ll show you how to create a system that means you’re never stuck for words again.
I’ll teach you how to ditch ‘blank page syndrome’ once and for all – this is the ultimate fix to being able to consistently create content that sounds authentically you AND gets more of your perfect clients signing up.
No more feelings of ‘where do I start?’. If you’ve done the work and got great results for your clients, you have everything you need to write for your business – it’s all right there waiting for you to polish it up.
Hate writing? My system is only about 20% actual writing – most of the work can be done while you’re doing other things...I write most of my first drafts while walking my dog every morning.
Learn how to write for your business in a way that’s so clear and compelling, you’ll feel like you want to sign up to your own offers (imagine feeling butterflies of excitement when you write rather than a brain fog of dread).
I’ll show you that you don’t have to be ‘good’ at writing to be persuasive (and profitable). As long as you believe in what you do – I’ll help you explain it properly.
You’ll learn how to unearth an absolute goldmine of pre-written copy for all your marketing needs – most of it you’ve already got access to
Use what you learn here to write sales pages, social media posts, your website, emails. Anything in your business that needs words…you’ll have at your fingertips.
Why starting with templates (you’ve got a bunch on your hard drive, haven’t you!?) is a terrible idea. They have their place, but things need to be done in a different order than you’re used to.
Why emotional intelligence and empathy is WAY more important than slick copywriting formulas. If you care about only working with the people you can truly help, then the approach I teach is going to sit really well with you.
The untapped potential hiding in your testimonials and reviews (I’ll show you how to extract the real gold from the experiences clients have working with you).
Why 99% of coaches are approaching their marketing copy all wrong. It’s not your fault, but the same-same techniques that have been flying around as lead magnets are overused, cliched and turning your clients off.
Why thinking of your clients in terms of ‘avatars’ is a horrible idea. Your clients aren’t a homogenous mass of ‘avatars’…they’re individuals. Let’s treat them like that – and write words that speak to them that way too.
You can ditch all those tiring and tedious ‘brainstorming’ exercises that supposedly get inside the head of your ‘Ideal Client’. (They usually don’t, and even if you’re spot on – you’re still using language that YOU use, not them).
What you get
Fifteen training videos that cover how to create a library of language that’s completely dialed into your audience
Templates, worksheets, fill-in-the-blank documents.
The tools I use to make everything faster and easier. Look, I love writing…but even I don’t like sitting there churning through it every day. Less is more in my world.
(One payment of $49)
What Uncover Your Brand Message Will Do For You…
Here’s what you get from this course:
You’ll learn how to turn research calls with your clients into spot-on marketing copy for your business.
You’ll uncover your bulletproof Point of Difference, and know how to articulate what sets you apart
You’ll create your Messaging Matrix – the living document at the heart of your content plan. And through learning how to create it, you can do this process again and again as your business evolves and you create new offers
Finally get your ideas out of your head and into words that make sense
Feel more confident in what you do (because you can explain it properly)
Share what you do with your audience in a way they understand
Is there a money-back guarantee?
As this is a digital product, all sales are final.