4 High-Performing Types Of Website Content That Will Bring You More Clients
Writing content for your website can be a hard slog. There’s no escaping that. And working out what type of content to include, is a mind-melter.And it’s one of the easiest things to procrastinate over, when your attention is being pulled in a million different directions every day. In this post, I’m going to break down the 4 key pieces of content you should have on your website – because they’ll not only bring you a new audience…they’re strategic pieces of your marketing arsenal. By the end of the article, you’ll probably wonder why you didn’t think of this yourself. And if you have (and implemented it!) – then 5 stars to you 🙂 Ready to stop doing things over and over, and set up a content system that helps turn website visitors into clients?
Writing content can be time-consuming.Sure, when you read articles that tell you to write 2000 word blog posts EVERY time you publish something – well yeah…that’s going to take up time. (and I’m afraid, that is something you should book into your content calendar, but once a month for that sort of length is fine.) And then there’s keyword research, SEO-optimisation, internal links, backlinks, side-links (one of these is not a ‘thing’). It’s enough to send a busy entrepreneur into a permanent procrasination mode. I get that. The type of content I’m talking about today though, is more of the ‘write it once, use it forever’ variety. And it’s all easy stuff. Ready?
1. FAQ Section
No brainer, right?You’d think so. Here’s why… Every time a new client has a question. Every time you find yourself answering the same thing over and over. Add it onto your FAQ page, and send them the link. Over time this will grow, and become a really valuable resource for your business. And potential clients who are looking to understand what it means to work with you? Point them over there as well. You’ll weed out tyre-kickers, and at the same time help to attract your ideal client. Want a peek at the FAQ section on my website? Here you go.
2. Blog posts (that streamline your processes)I know, I know. I said this wasn’t going to be another post about writing huge blog posts for SEO purposes. But what about blog posts to help streamline your working processes? (Doesn’t that sound like it’s worth your time?) It’s taking the FAQ section another step further. For example – what are common questions you get asked by clients? What are themes that crop over and over again through the process of working with you? Go into more detail in a blog post, and next time you get asked to explain how something works, or how to do something, you can send your client to the blog post in question. You can also create a Project Wrap-up pack when finishing up a project. In there, link to the blog posts that are most revelant to that particular project. That way, the client keeps coming back to your website for ongoing help, keeping you top of mind if they want to refer you, or need your help in the future. An example? Sure! Here’s a blog post I wrote to help my clients take charge of their own website backups.
3. Video contentIf you really struggle with writing, then try a different medium!. I love writing, but I’m also partial to a nice piece of video content. Love your face? Brilliant! Me too. (love your face, that is.) Record yourself talking to your camera, and explain something that’s going to help your audience out. Camera shy? No excuses. Share some sexy slides, talk over them, and you’re done. Video is a such an effective marketing tool, because you can repurpose it in many ways. Start the video as a Facebook live, then upload it to You Tube. Then, have a transcription created using a service like Rev – and turn the video into a blog post. Want another example? OK…go on then. It’s a bit meta because it’s a video about using video to create a simple funnel to get more clients.
Case StudiesTestimonials are a great way to add social proof to your website, and your business. But they tend to be small snippets that work best sprinkled throughout your website. Case studies, on the other hand, are more in-depth, and give you a chance to really show the results you have gotten for your clients. Don’t forget to include a CTA so that they can easily take the next step with you – whether that’s opting in to your email list, or booking a call to talk about working together. You can see how I use case studies on my website here.
Over to youNow go and start planning these key pieces of content for you own website. They don’t take long, they’re not complicated – but they add a heap of value to your website (and business) in the long run.