One of the things we love about writing launch copy is completely immersing ourselves into our client’s business.

Through your testimonials and reviews as well as some super-duper market research, we spend time seeing what’s going on in the world of your audience, and how we can position you for THE best launch ever.

(Sidenote: this is why we only work with businesses who are doing work we totally believe in…we can’t get fully involved unless we’re 1000% on board with what you do).

When we’re done with this phase, we know your audience as well as you do, and we’re ready to take your message out to meet your people where they’re at.

This is the bit our team get to work doing our thang.

We write ALL the words for your launch that we’ve agreed on – sales page, emails, optin page, social posts.

By combining everything from the research phase with what we’ve uncovered about YOU and your brand, we craft a message that’s uniquely you.

That message and strategy is baked into every piece of copy throughout the funnel, so you’re connecting and converting your perfect clients at every stage.

The little wins, the micro-yeses…they all add up to a launch that’s not just profitable, but pulling in ALL the right people into your world.

Once we’ve got all the launch pieces in place, it’s time to reverse engineer for the launch build-up.

This is where we plan and write the copy that preps, excites and builds your audience for your offer before the cart opens.

This is content you share through emails, affiliate agreements, and social media.

We do this last because we need your full launch message and strategy in place before we start the promo-phase.

Otherwise, you risk building the wrong audience for your launch – and that’s a fast-track to frustration and disappointment.

After the dust has settled, we’ll get together for a launch debrief session.

I’ll look at your numbers – conversion rates, where and why people fell off along the way.

You’ll get a report on what went well, what can be tweaked for next time, and guidance on how to do this.

We’ll then schedule a kick-off call… which lasts around an hour or so. 

We’ve found that by prompting you to talk about your business and by asking the right questions – we get SO MUCH GOLD about what you do and who you serve. 

This call is recorded, allowing us to capture your language and voice – all of which goes into your funnel copy and messaging.

Ooh…we do love a sales page round these parts.

Because we’re working strategically on this launch, we’ll craft you a sales page that is JUST the right length and goes into JUST the right amount of detail.

Your sales page is the place your audience goes to when they’ve got questions about your offer.

So…we bake in what we know they’re thinking, and answer those questions and objections right there on the sales page.

And of course, we inject your personality and vibe into the copy as well.

There’s an art and science to writing a sales page, and it all boils down to trust.

We need to show your audience not only that your service gets the result you promise, but more to the point – that it gets the result for the EXACT person you know you help.

When done right, a sales page feels like it’s reading the reader’s mind. #spooky

Last-minute launches rarely do well. You know why?

Because you haven’t spent time developing a relationship with your audience and/or haven’t been focused on building the right audience.

This part of your launch is REALLY important, which is why I help you to come up with a strategy and then execute copy you need.

What does this look like?

It could be social media posts that are carefully crafted to engage, educate and convert.

It could be the ads that amplify your message to a wider audience.

You’ve been doing your ‘thing’ for a while

You have people in your world that know you for your ‘thing’, and

You’ve been marketing to them for a while already.