Bring Your Mission and Story To Life
Launch Strategy, Messaging and Copywriting
You’ve got your program locked and loaded.
You’re ready to send it out into the world (or turbo-charge and scale something that’s been working already).
Just got to get the copy done, right?
👉 The Facebook ads that amplify your message.
👉 The social media posts that bring your audience deeper into your world.
👉 The opt-in page to get more of the right people joining you on the ride.
👉 The email sequence(s) to build a relationship while nudging them towards being in the right place to buy your thing.
👉The copy to help your affiliates spread the word.
👉 The thank-you pages…the upsells…
👉 …the sales page that pulls it all together.
AND let’s not forget the most important bit.
The messaging thread that weaves it all beautifully together.
Writing copy for a successful launch isn’t for the faint-hearted.
That’s what we’re here to help you with…
Case Study: Launched 6-Figure Income Stream
He’s the founder of two gyms (with a third to be opened soon) and has a super-efficient online system to bring more women into his programs.
Alongside the physical gym membership, he’s created programs to help his clients with their health, nutrition and mindset.
Where we began…
Leighton had run a beta launch of an upsell program for his gym members.
The feedback was good, so he wanted to create an online funnel to offer this program to members of his gym.
The process we went through…
- Step 1: I went through the feedback, testimonials and program content. I gave Leighton scripts to help interview his audience and we created a vast amount of information about what his audience really want and need from the program he’s offering
- Step 2: I researched his market and his competitors. This helped me get clear on what resonates with his audience, and how to match this back to Leighton’s program and the outcomes
- Step 3: I pulled everything together, and wrote a launch funnel including emails and a sales page
Around 50% of the clients that are offered this new program decide to join.
This resulted in a 5-figure launch the first time he put this offer out to his audience.
It’s an ongoing 6-figure revenue stream for his business, as he is bringing new clients into his gym every month, and upselling around half of them onto this new program.
Done-for-you launch funnel copywriting for offers that are ready to bring in 5- or 6- figures for your business.
Step 1 - Research + Strategy
One of the things we love about writing launch copy is completely immersing ourselves into our client’s business.
Through your testimonials and reviews as well as some super-duper market research, we spend time seeing what’s going on in the world of your audience, and how we can position you for THE best launch ever.
(Sidenote: this is why we only work with businesses who are doing work we totally believe in…we can’t get fully involved unless we’re 1000% on board with what you do).
When we’re done with this phase, we know your audience as well as you do, and we’re ready to take your message out to meet your people where they’re at.
Step 2 - Writing + Messaging
This is the bit our team get to work doing our thang.
We write ALL the words for your launch that we’ve agreed on – sales page, emails, optin page, social posts.
By combining everything from the research phase with what we’ve uncovered about YOU and your brand, we craft a message that’s uniquely you.
That message and strategy is baked into every piece of copy throughout the funnel, so you’re connecting and converting your perfect clients at every stage.
The little wins, the micro-yeses…they all add up to a launch that’s not just profitable, but pulling in ALL the right people into your world.
Step 3 - Audience Building
Once we’ve got all the launch pieces in place, it’s time to reverse engineer for the launch build-up.
This is where we plan and write the copy that preps, excites and builds your audience for your offer before the cart opens.
This is content you share through emails, affiliate agreements, and social media.
We do this last because we need your full launch message and strategy in place before we start the promo-phase.
Otherwise, you risk building the wrong audience for your launch – and that’s a fast-track to frustration and disappointment.
Step 4 - The Launch Debrief
After the dust has settled, we’ll get together for a launch debrief session.
I’ll look at your numbers – conversion rates, where and why people fell off along the way.
You’ll get a report on what went well, what can be tweaked for next time, and guidance on how to do this.
Case Study: 400% Increase In Conversions
“And as a result of working with Cathy, we signed up 125 members on our latest launch, usually we have 30. So for me…it’s no coincidence that hiring Cathy to write the sales page made this difference.”
He runs a 28 Day online coaching program, working specifically with men.
He helps them to create the life they want to live by prioritising their own physical and mental health.
Where we began…
James has been running his program for a few years. He gets great results for his clients, and has amazing testimonials to prove this.
He launches three times a year, and was getting around 30 sign-ups each time, using a sales page he had written himself.
So, while things were going OK…there was something that felt ‘off’ with his messaging.
He felt that he wasn’t really explaining what he did in the right way, to the people who benefit most from his help.
The process we went through…
- Step 1: I went through the content of his program to understand what he offers, how he delivers it, and how it ties back to the outcomes of his program
- Step 2: I got to know his audience by going through the testimonials, spending time in his free Facebook group to listen to his audience’s concerns, and the language they use to express it
- Step 3: I researched his market and his competitors. This helped me get clear on what resonates with his audience, and how to match this back to James’s programs and the outcomes
- Step 4: I pulled everything together, and wrote a 5,000 word sales page – which needed only small tweaks before going live
We plugged the new sales page into his funnel.
The number of men who signed up to his program on this launch quadrupled – from 30 to 125 signups.
In addition, the men who complete the 28-day program have the opportunity to join an exclusive 6-month membership mastermind, and around 40% of them moved across.
The first step in the process is getting you to fill out a questionnaire. This is where you dive deep into who you are, what you do, and who you help.
You’ll also be asked to provide us with ALL of the things – your testimonials, reviews, competitors, your product and services.
We’ll then schedule a kick-off call… which lasts around an hour or so.
We’ve found that by prompting you to talk about your business and by asking the right questions – we get SO MUCH GOLD about what you do and who you serve.
This call is recorded, allowing us to capture your language and voice – all of which goes into your funnel copy and messaging.
Carefully crafted landing pages that move more of your dream clients into your funnel.
Whether you’re running a webinar, a 5-day challenge, or promoting a lead magnet, your opt-in page is the first time people new to your world are introduced to you.
Getting this right is SO important, because if you build a list of not-great-fit people…your launch isn’t going to be the roaring success you’re planning for.
Oh…and we help you with all the in-between bits, the thank you pages, the upsells…so that the message is seamless at all stages of the funnel.
Ooh…we do love a sales page round these parts.
Because we’re working strategically on this launch, we’ll craft you a sales page that is JUST the right length and goes into JUST the right amount of detail.
Your sales page is the place your audience goes to when they’ve got questions about your offer.
So…we bake in what we know they’re thinking, and answer those questions and objections right there on the sales page.
And of course, we inject your personality and vibe into the copy as well.
There’s an art and science to writing a sales page, and it all boils down to trust.
We need to show your audience not only that your service gets the result you promise, but more to the point – that it gets the result for the EXACT person you know you help.
When done right, a sales page feels like it’s reading the reader’s mind. #spooky
This is where we take your peeps on a journey.
We create a sequence that takes your new audience on a journey after they join your email list – through whichever launch mechanism you’re using (webinar, 5-Day Challenge, freebie lead magnet).
If you have an existing list, we can also create a sequence to re-engage them for the launch.
These emails are carefully crafted to allow your audience to get to know you, get engaged with your brand and your vibe, and get them committed to working with you.
Last-minute launches rarely do well. You know why?
Because you haven’t spent time developing a relationship with your audience and/or haven’t been focused on building the right audience.
This part of your launch is REALLY important, which is why I help you to come up with a strategy and then execute copy you need.
What does this look like?
It could be social media posts that are carefully crafted to engage, educate and convert.
It could be the ads that amplify your message to a wider audience.
Cathy delivers not only copy that reads like it was me who wrote it, but most importantly, Cathy’s copy converts very well and that what we all want, right?
-Lenka Lutonska, Mindset & Business Coach
We only work with a few clients at a time, so that I can give you MY FULL attention and expertise.
Get in touch for a quote.
How long to start?
I generally have a 2-4 week window before being able to start new projects, so if you have something coming up, then get in touch sooner rather than later, so I can get you booked into our calendar.
I occasionally will take on urgent work, but if I do this, will charge a rush fee of 30% on top of the project quote.
This is because to accommodate I’ll need to move other projects around.
Do you only work with live launches? Can I hire you for evergreen funnels?
Yes, everything outlined on this page can be applied to an evergreen product or service.
What sort of businesses do you work with?
I’ve worked with all sorts of businesses over the years.
The common denominator is that they have a product or service that they sell online.
However, I don’t work with ecommerce businesses for this launch model, as it isn’t a good match for you guys.
Can I hire you for one-off projects?
If you have an existing funnel that you’d like me to optimise, we can definitely talk
Send through an enquiry with the details, and we can take it from there.
Do you edit my existing copy?
I have some copy-editing services over in my sister company – The Coaches Copywriting Toolkit.
You can take a look at these over here.
Do you offer payment plans?
Absolutely. We take a deposit to kick off all projects, and then stagger payments throughout the time we work together.
How long does it take?
Most projects take in the region of 4 weeks to complete.
Are We The Right Copywriting Team For Your Launch?
Our packages are perfect for you if you have a PROVEN product or service and you have an ENGAGED audience.
Here’s what we mean by that…
You have a ‘PROVEN’ product or service
You’ve gotten results for your clients, and have reviews and testimonials from them
You’re confident in your product or service, and you know your place within your niche or marketplace
You’ve sold this particular offer to clients in the past, or you’re launching a variation of a product or service you’ve sold in the past.
You’re scaling up an existing signature offer
You’re launching a digital product as an offshoot of your established or signature program or service
You’re turning a 1-on-1 service into a group program
You’re launching an online version of a service you currently deliver offline (we’ve worked with Fitness Pros who do this successfully)
You have an engaged audience
What I mean by this is that:
You’ve been doing your ‘thing’ for a while
You have people in your world that know you for your ‘thing’, and
You’ve been marketing to them for a while already.
You don’t have to have a MASSIVE audience, but you do need to be super clear on who you serve, and what you’re offering them.
Part of what we work on together is building your audience for the launch, but you need to have an idea of what works already…from your current audience.
Businesses We’ve Worked With
- Fitness Pros
- Medical Professionals
- Wellness Professionals
- Mindset Experts
- Subscription Box Businesses