Your AI-powered marketing system, built to grow with you
Hi Jayne,
Really lovely to chat yesterday!
Below is a proposal based on our conversation, let me know if you have any questions.
Both options include the full system build. Option 2 adds three months of content created for you using that system, so you have a proper runway when the new site launches.
The system, built and handed over.
The system built, plus 3 months of content ready for launch.
Plus
| Weeks 1–2 | Discovery brief, Business Brain OS setup, website mockup for approval |
| Weeks 3–4 | Full website build, email platform setup, lead magnet creation |
| Weeks 5–6 | Opt-in funnel, content system setup, starter content pack |
| Weeks 6–8 | Testing, refinements, handover, and training call |
Roughly 6–8 weeks for the full build.
1. Quotations
1.1. This quotation is valid for 30 days from the date of issue.
1.2. The fee covers the scope described in this proposal only. Significant additions to scope will be quoted separately.
1.3. This proposal does not include paid advertising, social media account management, or ongoing content production beyond the starter pack included in the engagement.
2. Payment
2.1. Payment can be split into instalments by arrangement.
2.2. Work begins on receipt of the first payment.
2.3. Cathy Topping can invoice in GBP or AUD — the Client may specify their preference before invoices are raised.
2.4. Payment may be made by bank transfer, PayPal, or Stripe.
2.5. Invoices not paid within 14 days of the due date will attract a late fee of £35.
3. Approval
3.1. The Client approves all website pages, lead magnet content, email sequences, and social media content before they are published or sent.
3.2. The website design process begins with a homepage mockup. Work on additional pages proceeds once the mockup is approved.
3.3. Feedback should be provided within 2 working days of each deliverable to maintain project momentum.
3.4. These terms are implicitly accepted on instruction to proceed.
4. Client Responsibilities
4.1. Provide any brand materials, existing content, photos, and login access needed for the build within 5 working days of project commencement.
4.2. Maintain an active Claude Pro subscription. The system cannot operate without this. Cathy Topping will provide setup guidance but is not responsible for managing or paying for this subscription.
4.3. The Client is responsible for verifying the legal basis for contacting their existing patient list before any re-engagement email is sent. Cathy Topping will provide template copy but does not advise on Australian privacy law obligations.
5. Scope of Work
5.1. This engagement covers: Business Brain OS setup; smart website (up to 5 pages) with copy written for every page; blog system; email platform configuration and re-engagement email; one lead magnet asset; opt-in landing page, thank you page, and 3-email welcome sequence; social media content system for up to 2 platforms with Zernio scheduling; a starter content pack of 8–10 pieces; user guide; and 1-hour training call.
5.2. Additional website pages, further lead magnets, additional social platforms, and ongoing content management are outside scope and will be quoted separately.
5.3. Email platform migration (if MailChimp is replaced) is included. Ongoing email campaign management is not.
6. Revisions
6.1. Up to two rounds of revisions are included on each deliverable. Additional rounds will be quoted at £75/hour.
7. Retention of Title
7.1. All files, skills, and system components built during this engagement remain the intellectual property of Cathy Topping until payment is received in full.
7.2. On final payment, the Client owns all deliverables outright and may operate them independently.
8. AI Governance
8.1. This service uses Claude by Anthropic. Content provided by the Client is processed by Anthropic's systems under Anthropic's own privacy policy and terms of service. Cathy Topping is not responsible for Anthropic's data handling practices.
8.2. The Client must not submit confidential third-party patient information into the AI system. Any such content is submitted at the Client's own risk.
8.3. AI-generated content is reviewed and approved by the Client before publishing. Cathy Topping is not liable for content published without review.
8.4. AI-generated content is not guaranteed to be factually accurate or error-free. The Client is responsible for reviewing all output before publishing.
9. Liability
9.1. All source materials provided by the Client are assumed to be original, legally owned, and approved for use.
9.2. To the fullest extent permitted by law, Cathy Topping accepts no liability for any loss or damage arising from the services provided under this agreement.
9.3. Cathy Topping is not responsible for changes to third-party platforms (Anthropic, Zernio, MailChimp) that may affect system performance after handover.
9.4. Any claim regarding incorrect performance or breach of these terms must be made in writing within 7 days of the relevant deliverable.
9.5. Cathy Topping may use this engagement as a portfolio example or case study unless the Client requests otherwise in writing at the outset of the project.