Case Study: The Pitch Queen

The brief

Michelle was a launching a new online sales coaching business.

She markets her business through weekly podcasts, FB live shows and content marketing.

The website needed to reflect the high-end vibe of Michelle’s brand, as well provide a platform to collect the inbound leads from her podcasts and shows.

The approach

We rolled out the Pitch Queen brand identity across the website build.

We integrated the podcast shows, and created training videos to allow Michelle and her team to regularly update the website with her new weekly content.

The website was connected to Michelle’s CRM, allowing her to capture leads through the website, by offering a downloadable ebook.

We also integrated the website with a messenger bot, which helped to grow The Pitch Queen audience on Facebook.

The result

Since launching the site, Michelle has expanded her business to target a second listener base.

She has also launched a successful and profitable online course. 

The website has supported this growth, allowing Michelle to grow her email list, and client base – and is a valuable marketing asset for The Pitch Queen.


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