Robyn Hessinger

The brief

Robyn had built her own website, but wasn’t getting the traction or leads from it that she was hoping for. In 2019 she is planning to focus more on marketing and visibility, and needs her website to be up to the job of capturing visitors.

The approach

I didn’t feel that Robyn needed a full rebrand and website redesign. I suggested a website refresh – focusing mostly on the customer journey through her website. The 2 main goals of the website are:

  • To book more discovery calls with potential mentor clients
  • To create a waiting list for a group coaching program which will be launched in 2019.

The result

Previous to the website refresh, Robyn hadn’t been generating leads from the site.

Within 7 days of launching the new layout, she had a discovery call booked, and 2 people join the VIP list.

As she puts together a marketing plan for 2019, Robyn is now confident that her website will further support her business goals. 


My business partner just squealed loudly down the phone about how fab it is looking!

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