Rachael Haley Acupuncture

The brief

Rachael was looking to expand her business and client base. The website was designed to generate leads through local search and social media. And a booking system was needed to allow Rachael’s clients to book their sessions.

The approach

Rachael hired an SEO copywriter (Amanda Vanelderen at WorkWords) to create the SEO-optimised content. I then took the content, and designed and built the website to ensure this copy was optimised. 

I worked closely with Amanda to ensure that the user journey through the website was straightforward. 

Rachael had only a logo at the start of the process, and so the entire website design was built from that foundation.

The result

Rachael Haley Acupuncturist sits on Page 1 of Google for the relevant terms for Rachael’s business, and she regularly gains new clients through the website.


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