Looking to launch a course with a small (or non-existent) email list?
Let’s bust some myths about launching a new offer for your business.
This could be within the context of launching something like a course or a program. If you usually do one-to-one services and you want to increase your audience and impact, then creating an online program is perfect for you.
But all the information out there tells you tha you need a big email list before you get started.
Don’t get me wrong – I’m not saying email lists aren’t important, but don’t let the fact that you don’t have 1,000+ subscribers hold you back.
If you have :
- A small email list at the moment
- An non-existent email list
- Or an email list with people that aren’t a good fit for your new offer
Don’t hold yourself back. Don’t put off doing what you need to do – which is validate your idea and sell it.
First Step: Validate and Sell Your Course Idea
Don’t put off these important first steps, just because you think you need to spend a month or two months building up your email list.
You really don’t.
There are lots of ways to get your idea out there and to connect with your audience.
You can validate your idea and – yes! – you can sell it.
All without the power of an email list.
The problem with this myth is it’s a form of procrastination. You hear or read somewhere, that you need at least a 1,000people on your email list before you can launch anything.
And so you get busy creating lead magnets, and setting up all the technical stuff on your website to collect those email addresses. This is time-consuming.
And then you’ve got to promote it. Also very time consuming.
Don’t necessarily put off doing that entirely, because you can get those things in motion so that you’re building up your email list for later.
But don’t use it as an excuse to not do the work that you can do right now.
Ways To Sell Your New Online Course
This isn’t rocket science I’m afraid. But it can be intimidating.
Here’s what you need to do, to validate and sell your new course or program:
- Talk to people. Start conversations and tell them about your new offer
- Get on the phone and do market research with potential clients. Is your offer resonating with them?
- Post about it on social media
- Tell your current email list (even if it’s tiny), and see what they say
- Reach out to current and past clients
- Get visible
I know how tempting it is to hide behind the busy work, but honestly – if you have an idea for a course right now, you need to find out if anyone’s going to buy it, BEFORE you spend any time building up lots of online assets around it.
I’ve got a free online training that can help to walk you through this process: