In September 2017, Pinterest announced that – in complete contradiction to what they’d been saying previously – that hashtags were now a ‘thing’ on the platform.
So, what does this mean for your Pinterest strategy? And what can you do to use hashtags on Pinterest to increase your website traffic?
How To Use Pinterest Hashtags In 2018
In other words, keywords are a HUGE part of how Pinterest works, and understanding how to use keywords on Pinterest is how you will see any success with your efforts.
Briefly, Pinterest has something called a ‘smart feed’. This means that when someone performs a search on Pinterest, they’ll see pins that Pinterest determines to be most relevant to that topic.
It’s the same premise for how Google works. Keyword-driven searches serve up keyword-focused content. WHEN the content was pinned is less important than how it matches up to the user search intent.
However, hashtags give you another way of getting your content seen.
When you do a search using hashtags, Pinterest shows you pins that have been saved using that hashtag – in chronological order.
So, the most recent content is at the top of this particular feed.
Kind of cool, huh?
How To Use Hashtags In Your Pinterest Strategy
Hashtags can only be added to your pin descriptions.
You can’t use them in your pin headlines, board titles or board descriptions. There’s absolutely no benefit to adding them to the creative of your pins either.
Include them in your pin descriptions, and those pins will then be shown in 2 areas on Pinterest – the smart feed AND the hashtag feed.
Pinterest recommends using no more than 20 hashtags for each pin and you should always be specific with your hashtags. Always use words or phrases that are relevant to your pin and those that describe the content as well.
If your pin has any sort of time-sensitive subject like Christmas or Easter, be sure to include those words in your pin. Hashtags can be edited when editing your pin description.
In order to find pins by their hashtags, you can click on the hashtag or you can perform a search for a specific hashtag, like #halloweenwitchcostume.
Pinterest Hashtag Tips
1. Try to keep your hashtags short
2. For hashtags that are multiple words, consider capitalizing each word to allow for easier reading
3. Include your hashtag in a sentence to keep your pin descriptions clean
4. If you’re unsure what to use for a hashtag, spend a couple of minutes in the Pinterest search bar, and you’ll get some ideas
5. Keep your hashtags relevant – if no-one else if using a hashtag, then don’t make your own up
Want more help with your Pinterest strategy? Download my Absolute Beginner’s Guide to Pinterest to get you started on the right path.