Welcome to the third post in this series – How to Grow Your List to 500 Subscribers. This is part of an overall series where I share list building tactics to help you get your first 1,000 subscribers in 90 days.
To keep everything nice and tidy, here’s the link to the previous posts:
- Intro: Get Ready For Your First 1,000 Subscribers
- Month 1: Get Your First 100 Subscribers
- Month 3: How to Hit 1000 Subscribers
- Round up post: What The Experts Say
How to grow your list to 500 subscribers
Before we dive in, though, let’s recap what you’ve done so far:
- Created (at least) 1 lead magnet
- Created a landing page for the lead magnet
- Added opt-in forms to your website
- Started sharing snippets across social media leading back to your lead magnet
- Started streaming weekly Facebook live videos
- Pitched and published a guest post
If you’ve followed these steps you should have hit that 100 subscriber mark.
Now, to get things moving up a gear!
To reach your goal of 500 subscribers in this next month, you’ll need get focused and start creating content.
Kick that shiny object syndrome to the kurb, and just get on with getting on with these tasks.
The trick here? There is no trick. To get more subscribers, you need exposure. And to get exposure, you need to put yourself out there and create amazing content.
So, this is how you’re going to do it.
Regularly email your list
Now you’ve got 100 people on your list, you need to make sure you get in the habit of emailing them regularly with relevant content.
For some of you that will be weekly, for others you might want to try more often than that.
My best advice around this is to start a routine that YOU can stick to. Consistency is the key here.
But make sure you do send out some sort of regular correspondence. Building a list is pointless if you don’t invest time into nurturing your list, and interacting with the people on it.
Create a blog series
If you’re already regularly blogging, this should be easy to implement.
If you’re new to blogging, this is the BEST habit to get into with creating your content.
Creating a series of posts all at the same time (also known as batching), is by far the most productive way to create content and keep your message on point.
Step 1: Come up with an overarching topic. Your research from right in the beginning should help you here, so go back to that spreadsheet you filled out.
Need a recap? You can read the post here.
Step 2: Come up with 3-5 topics that are all related to your overarching theme. Each topic is going to be one blog post, and they’re going to link to each other.
Step 3: Create a freebie that is the lead magnet for all the blog posts. As they’re all talking about the same topic, coming up with a lead magnet that’s relevant to them all shouldn’t be too difficult.
Stuck on the lead magnet process? Get in on this free email series – Lead Magnets for List Building.
Step 4: Schedule the blog posts to be published once a week for the next 4 weeks. Don’t forget to interlink them as they’re published.
Step 5: Once a week, do your Facebook livestream, talking about the blog topic with a link back to the blog.
Step 6: Don’t forget to email your list when each post is published, and ask them to share it round.
Step 7: As with last month, create snippets and images for each new post, and share across your social media channels.
If you’re looking for a total kick-ass plugin to help with social media sharing, you can’t go past Social Warfare. It makes uploading the correct image sizes, and descriptions to go alongside them, an absolute no-brainer. (this is an affiliate link, but honestly? This plugin is the shiz – and there’s also a free option to get you started)
There are loads of Facebook ad strategies, and I’m not going to try to get you to get your head around all of them.
What I’m going to share with you is how to use the content you’re already creating, and pair it with the most cost-effective ad strategy that there is right now.
Video ads from livestreams are some of the cheapest to run. You can get views on your video for literally pennies – to cold traffic. Paired with the link in your intro to the post, you’ll be getting some seriously sweet conversions.
Here’s how it breaks down:
- Run your livestream video with the link to your content or landing page
- Take the video and run 1 campaigns at $5 a day for 4 days (total $20, you should get about 1,000 views for that investment)
- You set up the campaign by running your video to cold traffic on pages related to your niche (Amy Porterfield is a good example of someone in the online marketing niche)
- You can then target this ‘bucket’ with ads for your masterclass (see next point), and you should see lower conversion costs as they are now a slightly warmer audience as they already viewed your video.
If the thought of running a webinar fills you with dread, just take a deep breath.
In fact, forget thinking of it as a webinar (and all the ‘salesy’ connotations that go along with that). This is going to be a Masterclass. You’re not selling anything, you’re just sharing valuable information.
You’re not only getting extra people on your list, but the increased visibility and aura of expertise you’ll create, is invaluable for your business in the long-term.
And you already have all the content you need. You can take the information from your blog posts and repackage it into slides and an online training.
If you feel like that’s somehow cheating, think of it this way:
- No-one is paying as much attention as you think they are
- People consume information in different ways – not everyone likes reading blog posts – so you’re just helping to widen your audience
- In the process of repackaging the content, you’ll end up delivering a different slant on the material. It’s inevitable.
Promote your webinar in the same way across organic channels as you’ve been promoting your blog posts and lead magnets.
Also run some conversion Facebook ads to the warm audience you’ve created by running your video ads.
OK, this is going to be a busy month, but once you get in this routine, you’ll be setting yourself up for HUGE list growth going forward.
What you’ll be doing:
- Weekly blog post
- Weekly email to your list
- Share snippets of your post across different social media channels
- Share pins to Pinterest
- Run 1 masterclass
- Do another guest post (if you can squeeze it in)
- Run simple Facebook video ads
- Run conversion Facebook ads to your warm audience (this is cheaper than trying to nail down the whole cold traffic thing at this stage)
Next week we look at hitting that coveted 1,000 subscriber mark! Booyah!!
Sign up here, and I’ll keep you in the loop!