Case Study: 400% Increase In Conversions
“And as a result of working with Cathy, we signed up 125 members on our latest launch, usually we have 30. So for me…it’s no coincidence that hiring Cathy to write the sales page made this difference.”
He runs a 28 Day online coaching program, working specifically with men.
He helps them to create the life they want to live by prioritising their own physical and mental health.
Where we began…
James has been running his program for a few years. He gets great results for his clients, and has amazing testimonials to prove this.
He launches three times a year, and was getting around 30 sign-ups each time, using a sales page he had written himself.
So, while things were going OK…there was something that felt ‘off’ with his messaging.
He felt that he wasn’t really explaining what he did in the right way, to the people who benefit most from his help.
The process we went through…
- Step 1: I went through the content of his program to understand what he offers, how he delivers it, and how it ties back to the outcomes of his program
- Step 2: I got to know his audience by going through the testimonials, spending time in his free Facebook group to listen to his audience’s concerns, and the language they use to express it
- Step 3: I researched his market and his competitors. This helped me get clear on what resonates with his audience, and how to match this back to James’s programs and the outcomes
- Step 4: I pulled everything together, and wrote a 5,000 word sales page – which needed only small tweaks before going live
We plugged the new sales page into his funnel.
The number of men who signed up to his program on this launch quadrupled – from 30 to 125 signups.
In addition, the men who complete the 28-day program have the opportunity to join an exclusive 6-month membership mastermind, and around 40% of them moved across.
“Cathy was fantastic to work with, really understanding, got the brief, did everything amazingly, her communication with me was insanely great, constantly asking me questions. constantly sending me videos to explain what she’s done. I’m looking forward to working with Cathy on future projects, to raise the standard of communication so that we can get our message across, and continuously build the brand.”
– James Boardman, The Man Coach
Case Study: Launched 6-Figure Income Stream
“Cathy helped us write the sales copy for an upsell product that made 5 figure profit and looking like it will become 6 figure revenue stream annually.”
He’s the founder of two gyms (with a third to be opened soon) and has a super-efficient online system to bring more women into his programs.
Alongside the physical gym membership, he’s created programs to help his clients with their health, nutrition and mindset.
Where we began…
Leighton had run a beta launch of an upsell program for his gym members.
The feedback was good, so he wanted to create an online funnel to offer this program to members of his gym.
The process we went through…
- Step 1: I went through the feedback, testimonials and program content. I gave Leighton scripts to help interview his audience and we created a vast amount of information about what his audience really want and need from the program he’s offering
- Step 2: I researched his market and his competitors. This helped me get clear on what resonates with his audience, and how to match this back to Leighton’s program and the outcomes
- Step 3: I pulled everything together, and wrote a launch funnel including emails and a sales page
Around 50% of the clients that are offered this new program decide to join.
This resulted in a 5-figure launch the first time he put this offer out to his audience.
It’s an ongoing 6-figure revenue stream for his business, as he is bringing new clients into his gym every month, and upselling around half of them onto this new program.
Cathy and Mat had the course up and selling online within 2-3 weeks of our initial conversation.
-Dr Alex Button, EMDR Supervisor
The Natural Cook Company
The company had a website on Wix that they had built themselves. The functionality for booking classes wasn’t intuitive or easy to use. They had feedback from their customers that the website was hard to navigate, and as a result…they were losing sales.
We consulted with Becca – the business owner – and recommended that we build the website and then integrate it with a 3rd party booking system.
This meant the booking functionality was created on a stable and proven platform. The front end of the website’s job is to help users navigate the class options, and make it easy and intuitive to book classes.
We have also worked on the site’s local SEO, getting the business ranked on Google Maps.
Clients and customers are now able to easily book onto classes via the website.
We have also installed a waiting list system so that Becca knows how much interest there is in a particular class or cuisine – and is able to organise classes in response to what her clients want.
The success of her after-school clubs has meant she is opening extra sessions to keep up with the demand, her birthday parties are booked out months in advance, and she is launching bespoke corporate packages.
Rachael was looking to expand her business and client base. The website was designed to generate leads through local search and social media. And a booking system was needed to allow Rachael’s clients to book their sessions.
Working with a copywriter, we created SEO-optimised content. I then took the content, and designed and built the website to ensure this copy was optimised for search engines.
I worked closely with the copywriter to ensure that the user journey through the website was aligned with the website goals.
Rachael had only a logo at the start of the process, and so the entire website design was built from that foundation.
Cathy helped me launch my new business with her website design. She was easy to work with, patient with specific requests and designed a website that ranked on page 1 of google searches within the first month or two (in a completive market).
– Rachael Haley
Michelle was a launching a new online sales coaching business.
She markets her business through weekly podcasts, FB live shows and content marketing.
The website needed to reflect the high-end vibe of Michelle’s brand, as well provide a platform to collect the inbound leads from her podcasts and shows.
We rolled out the Pitch Queen brand identity across the website build.
We integrated the podcast shows, and created training videos to allow Michelle and her team to regularly update the website with her new weekly content.
The website was connected to Michelle’s CRM, allowing her to capture leads through the website, by offering a downloadable ebook.
We also integrated the website with a messenger bot, which helped to grow The Pitch Queen audience on Facebook.
Since launching the site, Michelle has expanded her business to target a second listener base.
She has also launched a successful and profitable online course.
The website has supported this growth, allowing Michelle to grow her email list, and client base – and is a valuable marketing asset for The Pitch Queen.
Robyn Hessinger – Intuitive Coach
Robyn had built her own website, but wasn’t getting the traction or leads from it that she was hoping for. In 2019 she is planning to focus more on marketing and visibility, and needs her website to be up to the job of capturing visitors.
I didn’t feel that Robyn needed a full rebrand and website redesign. I suggested a website refresh – focusing mostly on the customer journey through her website. The 2 main goals of the website are:
- To book more discovery calls with potential mentor clients
- To create a waiting list for a group coaching program which will be launched in 2019.
Previous to the website refresh, Robyn hadn’t been generating leads from the site.
Within 7 days of launching the new layout, she had a discovery call booked, and 2 people join the VIP list.
As she puts together a marketing plan for 2019, Robyn is now confident that her website will further support her business goals.
Castle Wind is working on bringing on offshore wind-farm to Morro Bay in California.
They needed a website that highlights the project, and where they can share regular updates and press releases during key stages of the process.
We consulted with the main stakeholders of the business and recommended a WordPress website with a blogging platform.
We also included recommendations for a contact form to capture queries from website visitors.
We created a mobile-responsive website that is easy to navigate and puts the user experience first.
Incorporating a blogging platform, it is easy for the website to be updated with regular news and press release updates.
A contact form captures enquiries from interested parties who find out about the project through the website.
Garrain has a truly inspiring story of rebuilding his life from the bottom up.
He takes his message to a huge audience and inspires people to be better versions of themselves every day.
He needed an online home to fully grow into his brand.
Garrain had a logo and brand identity, and we worked very closely with him, to ensure that his website reflected this look and feel.
Garrain’s website is a hub for him to connect with his community, as well as space for clients to book speaking gigs, and a way to grow his email list for a book launch.