Case Study: Website Refresh Increased Leads

I recently completed a website project for a client, where we completed a website refresh - rather than an entire website redesign. The aim was to make the user journey more in line with her business goals, and encourage more signups for her coaching programs. Prior...

Sales funnels for service businesses: The Webinar Funnel

The Webinar Funnel This can be a bit controversial - depending on how many you've signed up for in the past! But done with integrity, value and consistency - a webinar is an extremely valuable way to grow your business.   You can watch the rest of the videos in this...

How to use a survey funnel to generate more sales

 The survey funnel In this video, I'm going to be talking about something called a survey funnel. Of all the funnels I'm talking about in this series, this is probably the one that is the most complicated (mainly because the others are so simple!). But this works...

Sales funnels for service businesses: The Lead Magnet Funnel

The Lead Magnet Funnel By sharing some of your most valuable information (for free), you can start building your audience and authority. Getting your lead magnet right can be tricky. The quickest way to find out if your offering is resonating? Ask. Ask old clients,...

Sales funnels for service businesses: The On-Demand Video Funnel

 The On-Demand Video Funnel This week, I'm going to be exploring 'sales funnels', and why you need them for your service-based business. Sales funnels don't have to be complicated, inauthentic or 'slimy'. Let's talk through how this could work for YOUR business. The...

“Want to know how I got to 300K page views on Pinterest?”

Pinterest Group Boards - are they inflating your page views on Pinterest? If you’ve ever googled the subject of Pinterest (or searched on Pinterest around the topic) - you’ll see a HEAP of posts about how people grew their Pinterest views to dizzying heights. And...

How to Use Hashtags on Pinterest

In September 2017, Pinterest announced that – in complete contradiction to what they’d been saying previously – that hashtags were now a ‘thing’ on the platform. So, what does this mean for your Pinterest strategy?  And what can you do to use hashtags on Pinterest to...

Overcoming My Fear of Public Speaking (a work in progress)

A couple of weeks ago, I ran my first live workshop on Pinterest Marketing. Yes, it was small, but if you had told me 12 months ago that I'd be able to do something like this - stand up in front of people, talk confidently, and even manage to sleep the night before -...

SEO Optimisation: How to Update WordPress Slugs On Your Website

 SEO Optimisation: How to Update Wordpress Slugs On Your Website This is a really quick video to show you how to update the Wordpress slugs (also known as permalinks) on your website. Permalinks are another way of describing the URL of each page or post on your...

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